Archive For: Printing

How to Set up Spot Varnish for Offset Printing

How to Set up Spot Varnish for Offset Printing

Spot varnishing is a finishing process whereby a transparent varnish is applied over a spot or an area of a printed sheet to serve as protection or produce a glossy finish or color to accentuate that spot. There are a variety of ways to set up spot varnish plates for custom printing. The easiest way ... Read More
 
The Importance of Brochure Printing

The Importance of Brochure Printing

Brochures are a form of printed document that reflects a business in front of its customers or prospects. Brochure printing can be done in full color on the front as well as the back. The most popular brochures are tri-fold brochures because of their compact size with enough space for detailed information. Full colored, custom ... Read More
 
Roll Folding Is An Advantage In Marketing

Roll Folding Is An Advantage In Marketing

There are several advantages to roll folding as a marketing technique to draw attention to your products. The most significant benefit is the reduced cost of printing. Because you can have many equal sized portions, you can direct the attention and information flow that is presented to the brochure reader, while only using one piece ... Read More
 
How to Roll Fold Brochures

How to Roll Fold Brochures

Roll folding is a fantastic alternative to the traditional bi-folded brochure. It allows the advertiser to tell a story or process and is one of the most straightforward methods of brochure advertising. A brochure or paper that is ‘roll folded’ consists of four or more panels folded consecutively in equal portions. Begin by folding the ... Read More
 
How To Fold Brochures

How To Fold Brochures

Brochure printing is an affordable but effective strategy for both small businesses and big companies alike. Brochures relay product and service information for customers with their separate folded sections, that can present information in an organized manner. Design your brochures with your industry and target customers in mind. Make use of the folds to showcase what your ... Read More
 
What is a French Fold

What is a French Fold

A french fold is the combination of a paper or material half-folded in one direction followed by a half-fold perpendicular to the first. Often used in advertising, french folding helps maximize space and gives the appearance that there is more content than actually exists. Having an artistic look that stands ... Read More