Contrary to popular belief, digital marketing has not killed print advertising. According to research, a staggering 82% of consumers trust print ads more than any other marketing channel. Not even digital.
This means that if you’re thinking about printing business flyers as part of your marketing campaign, you’re making an eminently wise decision. Business flyers are extremely cost-effective, tangible, and perfect for promoting events. They are versatile, have a quick turnaround, complement digital ads, and are a measurable form of marketing.
Printing business flyers is a great way to convey your brand messages in a colorful and easy way. The question is, how do you create a tremendously impressive business flyer?
Keep reading to find our in-depth guide on printing business flyers that meet your marketing goals.
Printing Business Flyers: Where To Get Started
Business flyers may seem simple in physical form, but creating them is a multi-step process, and you require careful planning.
Think about all the flyers you have personally seen and discarded without giving them much thought? Those flyers were likely not very well thought out because you would have followed their call to action if they were.
In this guide, you’re going to learn everything you need to know about printing business flyers. Even better, you learn how to create flyers that draw consumer attention, invoke emotion, and get you the results you desire.
How To Plan Effective Business Flyers
Before you start thinking about the best flyer design ideas or the best headlines for flyers, you need to have a solid plan. Understand what role your flyers will play in your overall marketing strategy. What’s your target market?
What kind of people are you expecting to read your flyers? What type of reaction or emotion are you looking to evoke from your target market? You need to understand as much as possible about your target market for an effective design.
Consider their pain points and wants, their age, how they talk, and their ability to respond to your flyers. If you’re targeting your families with kids, your flyers are bound to be more colorful than flyers for elderly homes. From there, think about where you plan to distribute your flyers.
It could be anywhere from malls to libraries, schools, and universities, etcetera. Moreover, it’s vital for you to consider in which way you’re going to distribute your flyers. It could be by hand, you could post them on walls or send them through direct mail.
About 90% of direct mail gets opened with a 3.7% response rate, which means direct mail works like a charm. Flyers meant for direct hand distribution could work well with small fonts and in smaller shapes and sizes. Those going on the wall need to be brighter to attract attention and have large fonts that are visible from a distance.
What’s Your Overall Marketing Strategy?
One of the most important considerations you have to make is how business flyers fit into your overall marketing strategy.
Printing business flyers is not something you do for the sheer heck of it. For them to work, you need to design them with your marketing strategy in mind, so it doesn’t come off as a stand-alone marketing piece.
Are you looking to bring in new leads to your store through the flyers? Are you trying to invite new customers to call you to get more information? Are you trying to invoke curiosity and create interest in your business?
Maybe you’re creating flyers for events or trying to create awareness. Maybe you’re looking to bring back old customers that are no longer active. Regardless of your overall business goals, your business flyers need to have a defined purpose.
Your defined purpose should be easily identifiable in your business flyer design ideas for optimum efficiency. It’s important to ensure that your target market can figure out the purpose of your business flyers. Are they supposed to call you, sign up for something, or visit your store?
How To Design Attractive and Effective Business Flyers
When it comes to flyer design ideas, the possibilities are virtually limitless. Once you know who your flyers are meant for and what they’re designed to achieve, the design process becomes easier. Hiring a flyer printing service could go a long way in this process, you still need to know what you want.
Understanding your needs will help you communicate a clear idea to the designer, which will save you both time and frustration. While all flyers can be virtually different, there are several key anatomy elements that should be included for it to work.
For starters, it’s crucial for you to think about the best headlines for flyers, as well as the best placement. The readers should be able to tell what the flyer is about in a split second and make a decision to read the rest of the information.
Second, you need the body in order to explain your offer or entice your readers into taking action. The body could include a sentence or two or even a few paragraphs depending on your agenda.
Third, you need to have a call to action for readers to know exactly what they’re supposed to do. It’s essential for you to include your contact information, your address, and time.
Beyond that, it’s imperative for you to include high-quality photos or images of people or whatever products you’re promoting. If not, the design elements should be captivating enough and customer-friendly.
Additionally, if you do use your brand elements, including your logo, tagline, website URL, and brand colors.
Choosing the Right Colors for Your Flyers
Choosing the right colors with printed flyers is vital for recognition and brand awareness. For instance, flyers designed to promote a restaurant could have more yellows and oranges because these colors stimulate the appetite.
Use the color psychology guide to combine the right colors depending on your industry and your brand.
The Printing Process
Now that you have gone through the planning and design face, it’s time for you to go through the printed process.
It’s advisable to hire a professional flyer printing service so they can advise you on the best-printed materials. You will have to consider paper quality, bleed, file format, resolution, printing budget, offset, or digital.
Ready To Create Impressive Business Flyers?
Now that you know everything that goes into printing business flyers, it’s time for you to start your creative process. Follow the steps above, especially in the planet face, so you can create the most effective flyers that will get your desired results.