When an experiment was conducted about the effectiveness of catalogs, the outcome found was a ROI of 600 percent when having a physical catalog. Potential customers may forget about online advertisements that pop up on their screens, or they might dispose of other marketing handouts. Catalogs tend to stick around. Customers might browse through a catalog … Read more
Living and marketing in the digital age can make it seem like there’s no point in investing in traditional marketing forms like custom printed flyers. However, those custom flyers are more crucial now than ever before. Why? For one thing, studies have found that people are more likely to trust printed marketing materials than, say, digital pop-up … Read more
Top 10 Tips on How to Make Your Business Flyer Stand Out Did you know that the average small business spends about one percent of its revenues on advertising and marketing efforts? For example, if their annual revenue is $500,000, then they would spend $5,000 on advertising. If you are a small business owner who’s searching for … Read more
Are you wondering how hang tags enrich your business? The hang tag market will register an annual growth rate of 5.2% until 2031. Demand from different industries and applications will continue to fuel its growth. How can a small item leave a significant impact on growing a business? Consider reading on to get a closer look at the … Read more
Presenting your brand consistency across all platforms could improve revenue by 23%. Without distinct, eye-catching brand materials, consumers might not realize your business exists. Instead, consider adding promotional event flyers to your print marketing strategy. Not sure how to create the perfect event flyer design to advertise your next event? Here are seven tips that … Read more
Is your business looking for an easy way to instantly create paper copies without the help of a computer? Carbonless forms are the solution you’ve been waiting for. Many are familiar with carbon paper. It’s the messy, old-school way of transferring writing from one page to another. However, that carbon paper had plenty of downsides and is seldom … Read more
Have you ever wondered what the most effective marketing tool is for your brand? Some may say it’s a unique email marketing campaign. Others may swear by entertaining commercials. But for that personal touch, a business card is best. Professional business cards allow you to connect with others and represent your brand, all while staying … Read more
With the rise of social media and the supposed shortening of the average consumer’s attention span, many marketers declared the death of print media. Yet, we’re seeing major companies returning to the use of full-page print ads. What does this mean? The truth is, marketers jumped the gun when they concluded that anything offline wasn’t … Read more
Contrary to popular belief, digital marketing has not killed print advertising. According to research, a staggering 82% of consumers trust print ads more than any other marketing channel. Not even digital. This means that if you’re thinking about printing business flyers as part of your marketing campaign, you’re making an eminently wise decision. Business flyers are extremely … Read more
Print marketing isn’t dead yet. In fact, about 92% of 18 to 23-year-olds say it’s easier to read print than digital content. About 80% of consumers act on direct print mail ads, too. In fact, 82% of consumers trust print ads when making buying decisions. Are you considering using a custom printing service this year? Combining print … Read more