3 Types of Print Marketing to Help Small Businesses
Small businesses are the backbone of our communities. According to the Small Business Administration, small businesses make up 99.7 percent of U.S. employers and create millions of jobs every year! To say that small businesses are important to our society is an understatement.
For more than 50 years, National Small Business Week is recognized and celebrated in America during the first full week in May. For 2019, this is that week!
PGprint.com has been a part of the small business community for nearly ten years. As a small business ourselves, we are proud to be part of the efforts to help our community and our fellow small businesses with our printing services. A fact of life is that nearly all companies—big or small—have a need for printed materials. Whether it’s business cards, brochures, letterhead, advertising, order forms or receipt blanks, a business that provides printing services will be able to help.
There are different ways to use print to help small businesses market themselves. In fact, print marketing is one of the best ways to grow your brand awareness and help bring in new customers. Here are three simple ways you can turn print marketing into a way to promote your business in your community.
You can’t get very far with your small business reach without a great business card. Having a well-designed and informative business card is an absolute essential tool for growth for your brand. Utilizing special die cuts, paper textures, and ink can add a textured interest to your cards, giving customers a real feel for your business—pun intended. Providing personalized or general business cards for your team/employees to have and hand out turns them all into brand/business ambassadors any time they meet someone new.
When it comes to printed promotion, flyers are usually the first thing that comes to mind. Yet another simple and affordable source of printed marketing, flyers are a great way to get your tailored message out in print, plus get a great return on investment. Once you figure out how you want to distribute them, flyers have a huge amount of strength for your audience. Whether it’s advertising a product or a service, a sale, or even an event, flyers are a good way to hand out information quickly and tangibly in public. Think of them as a way to connect effectively with your targeted customer base.
Using brochures is still one of the most traditional and quickest way to provide your customers with information on what your small business has to offer. Providing your customers with a physical piece of reference of products and/or services still has its place in business. Even as the world becomes more digitized, a physical brochure in a person’s hands has its benefits. Customers tend to hold on to and organize brochures to reference for future purchases because they’re easy to read. This can also lead to more online purchases. Just don’t try and cram all your information into one brochure! Focus on general information and specific products/services you wish to highlight.
Print marketing is still one of the best (and cheapest) way to bring in new customers and help keep current ones happy and informed. One of the most overlooked benefits of printed marketing material is that it can help drive more digital traffic to your website and your social media, thus opening up communication between you and potential new customers. These are just three ideas of how you can help your small business grow with print. Do you have any print marketing ideas or experiences you’d love to share?
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