You’ve probably heard before how good logo design is essential for the success of every business. But you may have asked the question: Why does it matter?
First, let’s define what a “good design” is so we’re all on the same page.
Good design encompasses professionalism, passion, and proficiency.
When it comes to your business or your brand, your logo design is what speaks on your behalf louder than anything else. In other words, there is an intangible value in a good design. It’s what gets potential customers to remember you.
Let’s look at how memorable logo design can influence your business’ growth.
A Good Logo Makes Your Brand/Company More Memorable
A logo is an important part of your company’s branding—if not the most important part. Think of it as the face of your business.
A good logo creates a constant and consistent visual dialog with your audience and establishes an instant connection to your products and/or services. Often, it’s the first thing that a potential customer will notice about your business. Think of a logo as less of just an image and more of a point of recognition for clients.
Studies have shown that we develop an opinion about a company based on visuals within 50 milliseconds. You have less than a full second to make a positive and lasting first impression.
Using design techniques like vibrant colors, modern concepts and refreshing layouts are all aspects of good design for a logo. Combining these tactics will create a visual that can trigger a memory of your brand in the minds of your potential customers and makes your company recognizable.
Have you ever realized that you’re able to instantly identify a business based on looking at just its logo, even if the name isn’t present? Perhaps you’ve also noticed that you can look at a logo and correctly guess what the business does, even if you’d never heard of them before? That’s the power of good logo design.
On the other hand, a poorly designed brand can have the opposite effect. Whether it’s a logo, business card, brochure, or even a website—bad design can drive people away from your company. The appearance of being unprofessional, sloppy, or even lazy with design can be a business killer.
Factors to Consider:
With any logo, the detail is extremely important.
Attention must be paid to every part of the design, including color, shapes, and fonts. All these elements come together to help express the message about your brand to your audience. For example, a gym might choose to use a bold font to convey a sense of strength, while a wedding dress boutique might use more a more fanciful font with pastel colors to give the feel of elegance and beauty.
The visual your logo express should be appropriate for your business to avoid any confusion. All the colors, shapes, fonts, and images must be consistent with the message that’s trying to be communicated with your logo. Delivering the right idea of who and what your company is with your logo is very important.
Need a Logo Designed? We Can Help!
We’d love to help you design a logo that represents your company and your brand!
Whether your business has never had a logo before, or you’d like to revamp your existing logo, PGprint is here to assist in the process. We can discuss with you what you want in logo design to get a sense of what you, our customer, want, and what your brand needs. Combining the two aspects of your ideas with our design skills will produce a finished product that you can be proud of.
PGprint knows how important a well-designed logo is for a business, and our team is ready to provide you with an amazing representation of your brand. Please click here for our contact page to reach out to us. We can’t wait to get started with your logo design!