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The Importance of Brochure Printing

Tri Fold Brochures

Brochures are a form of printed document that reflects a business in front of its customers or prospects. Brochure printing can be done in full color on the front as well as the back. The most popular brochures are tri-fold brochures because of their compact size with enough space for detailed information. Full colored, custom brochures on high-quality paper can prove to be impactful as well as a cost-effective method to attract potential clients.

If you want to promote your business, service or product among people through inexpensive methods then brochure printing is a great option. Many online printing services allow you to use their design templates. Most of them also provide the ability to edit brochure templates according to your choices and then print and mail them to your location.

Color printing options and size is the first thing that should be decided when thinking of brochure printing. 11 x 8.5 is considered to be an ideal size with full-colored printing on the front as well as the back. Some online printing services provide pricing and also allow you to enter the different specifications of the brochure such as sides you want to print and quantity. You can see the different costs associated with the printing sides and the quantity. To find out the cost, you can use the calculator available on these websites.

Distribution channel and the audience is the next thing to consider when choosing a brochure. By doing so, you can decide the content as well as the design of the brochure. Since brochures are designed to seek attention, the most effective way is to use an easy-to-read layout, vibrant colors, attractive design and sharp colored pictures.

French Fold Brochure

The most important components of the brochure are design, content, paper, and the printing. So, before finalizing a design, it is recommended that you gather all the required content. Most printing services will give you a sample electronic brochure before commencing actual brochure printing.

Make sure that you decide the purpose of the brochure before developing the content. Is it for educational, sales or informational purposes? Does it need to be mailed or not? You can easily develop the content if you have an end goal in mind. The content should generate interest in the mind of the reader. For this purpose, make sure that it builds confidence in the product that you offer. It should reflect the culture and positioning of your business.

After the content and the design have been decided, the next step is to choose the brochure template. A good example of a brochure template has perfect margin between the edge of paper and text. If you are designing the brochure yourself, make sure that the brochure template can be placed in the background layer of the graphic design software and you are able to create the design on top of that template. After that, the template can be deleted from the background.

Brochure printing is done is various forms such as offset printing, color printing and digital printing. Offset printing takes the maximum time but it is also the best one. Richer, drenched and fuller colors are used in case of color printing. For fast and clear brochures, digital printing is recommended. This method of printing is the fastest one.

You can choose from different types of folds available for brochures. These folds include Half Fold, Roll Fold, Double Parallel Fold, Z Fold, French Fold and Tri-Fold brochures. Other factors to consider when printing custom brochures are choice of paper, mailing services, the printing service’s turnaround times and customer service. You can also upload your own designs, use the online brochure design templates or have it professionally designed.

Be sure to check out the different types of brochures we have available on PGprint!

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