Archive for January, 2010

iPhone App helps save a life!

Wednesday, January 20th, 2010

Man in Haiti survives quake by using iphone apps and a digital SLR camera… “But by using the focusing light on his camera and taking pictures, he was able to figure out where he was and where to go. And thanks to the iPhone first-aid app he’d downloaded, he knew how to fashion a bandage and tourniquet for his leg and to stop the bleeding from his head wound. The app also warned him not to fall asleep if he felt he was going into shock, so he set his cell phone’s alarm clock to go off every 20 minutes…” By Mike Celizic

Full Story on MSNBC  [link]

Christopher Robinson

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Apple new product launch confirmed for January 27

Monday, January 18th, 2010

Looks like the long awaited tablet from Apple will be unveiled on the 27th as apple announces its latest tech gadget. Also in the mix at this event is the iPhone 4 and a new version of iLife. So tune in on Fox at 1pm Eastern Time, Full Story here  [link]

Christopher Robinson
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TECH NEWS – Complaints… Google Nexus One

Monday, January 18th, 2010

Seems not everyone is happy with Google’s Nexus One smart phone. Complaints have been rolling in since its release. The majority of the complaints seem to be based on spotty 3G connectivity, a high early termination fee, poor customer support from Google and problems with the touchscreen…

See the full story on CNN [link]

Christopher Robinson

Don’t forget the details… or measure twice, cut once!

Friday, January 15th, 2010

One thing so many designers forget is to check work properly before sending it off to be printed. I always tell my staff to put finished projects to the side and work on something else for a bit before the final proofing stage. It is very easy to not see the forest for the trees as the old saying goes.

If time does not permit another good option is to have a co-worker look over the project for you. Even if this person is not a designer they may see some detail that was missed. The best possible way for them to view it is to create a full mock-up on oversize paper. Then you trim it down to size checking bleeds, fold as needed and pass it around. This will assist in making sure bleed, folds and margins are correct.

Another forgotten detail is spell check, A rule of thumb to get in to is to always run spell check before you make a PDF or a mock up, you can NEVER spell check too much! It’s much easier to correct the spelling BEFORE the project is printed!

Christopher Robinson

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Amusing and Entertaining (404 pages)

Wednesday, January 13th, 2010

I plan on tossing up some entertainment for those that follow this blog, it may not happen every day… but it will happen, best of the web? We will see! Sometimes a link, sometimes a joke… almost always related to design. Today it is a link to Smashing Magazines “404 error pages one more time” [link] blog entry! I hope you enjoy them, I know I did.

Christopher Robinson

Free Photoshop Brushes

Wednesday, January 13th, 2010

The site “” [link] has quite a few very handy photoshop brush sets I use in my design work. I think you will find the site has quite a bit to offer and at a very good price! FREE! They also have a few simple tutorials showing how to create and define brushes and how to install brush sets you may download.

Christopher Robinson

Adobe discontinues “Print Service Provider Program”

Tuesday, January 12th, 2010

The word on the street is that, effective January 4th, Adobe will discontinue the worldwide Adobe Partner Connection Print Service Program. The reason stated? rumor has it… membership decline. It even stated on the Adobe Partners site [link] that they are no longer accepting applications. The program was a benefit to many small print shops around the world but it seems Adobe is trimming the fat just like every other organization out there.

Christopher Robinson

Bleed and Safe Area

Friday, January 8th, 2010

The bleed is the additional area of an image that overlaps the edge of the page and gets trimmed off. In many cases where designers forget to add bleed the cut can be off a fraction of an inch and raw paper can shows as a “white line” and the wonderful design will be ruined!

The safe area excludes 1/8 inch around the edge of the document to help you make sure your type and other design elements don’t get too close to the edge of the document and possibly get cut off.

Make sure to match your design up to one of our templates and verify you have the bleed and clear areas. Our templates are over sized on purpose and have the bleed and safe areas clearly marked.

Using a template

Wednesday, January 6th, 2010

To use one of our PDF templates go to our web site and download the appropriate PDF. Open the PDF and print out the file so you will have the instructions at hand.

At this point set up your document in the program of your choice to the size specified on the template. The next step is to import the template as an image file so you can reference safe areas, bleed and also utilize the folding guides if needed. Once you have set up your document make sure you delete the template layer before you create a high resolution PDF file to upload to us.