Usually if its too good to be true, it is. Marc Delphine’s Senate campaign (in Oregon) had this happen to them. This is one very clear reason to use a professional that has understanding of copyright, copyright infringement or trademark law. If you are a professional and you don’t. tsk tsk tsk! do your homework! Google if you need to, now back to the real story. It is a little fishy… supposedly a volunteer associated with the campaigns web site developer came up with he logo. A wonderful silver star with a star spangled banner wrapped around it and shaped like a D, perfect for branding! Well, perfect except for the fact that is is full on copyright infringement against the NHL’s Columbus Blue Jackets. see logo comparison below.
As you can see the Delphine logo is just a slightly modified and flopped version of the Blue Jackets logo, where before the logo formed a C for Columbus, he flopped it and ta-da its a D for Delphine! It doesn’t even look like he bothered to re-draw the thing its almost an exact copy except for two slight differences. If you want more on the story see the original article I saw that sparked my interest here. I think the big question is, was it on purpose? It has certainly gotten the Columbus Blue Jackets and Marc Delphine’s campaign for Senate much more attention, even nationally, that it would have ever gotten without the logo debacle. If it was just a marketing ploy between the two organizations (gotta love a conspiracy theory) you have to admit it did a good job garnering attention. If it was just a screw up, it can be summed up in one word… Fail.
Christopher Robinson
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