Posts Tagged ‘Prepress’

Don’t forget the details… or measure twice, cut once!

Friday, January 15th, 2010

One thing so many designers forget is to check work properly before sending it off to be printed. I always tell my staff to put finished projects to the side and work on something else for a bit before the final proofing stage. It is very easy to not see the forest for the trees as the old saying goes.

If time does not permit another good option is to have a co-worker look over the project for you. Even if this person is not a designer they may see some detail that was missed. The best possible way for them to view it is to create a full mock-up on oversize paper. Then you trim it down to size checking bleeds, fold as needed and pass it around. This will assist in making sure bleed, folds and margins are correct.

Another forgotten detail is spell check, A rule of thumb to get in to is to always run spell check before you make a PDF or a mock up, you can NEVER spell check too much! It’s much easier to correct the spelling BEFORE the project is printed!

Christopher Robinson

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Bleed and Safe Area

Friday, January 8th, 2010

The bleed is the additional area of an image that overlaps the edge of the page and gets trimmed off. In many cases where designers forget to add bleed the cut can be off a fraction of an inch and raw paper can shows as a “white line” and the wonderful design will be ruined!

The safe area excludes 1/8 inch around the edge of the document to help you make sure your type and other design elements don’t get too close to the edge of the document and possibly get cut off.

Make sure to match your design up to one of our templates and verify you have the bleed and clear areas. Our templates are over sized on purpose and have the bleed and safe areas clearly marked.

Using a template

Wednesday, January 6th, 2010

To use one of our PDF templates go to our web site and download the appropriate PDF. Open the PDF and print out the file so you will have the instructions at hand.

At this point set up your document in the program of your choice to the size specified on the template. The next step is to import the template as an image file so you can reference safe areas, bleed and also utilize the folding guides if needed. Once you have set up your document make sure you delete the template layer before you create a high resolution PDF file to upload to us.