“What’s in your pockets?” is always an interesting question that pocket folder printing can take advantage of to help companies attract prospective customers. There’s something about looking into pockets that calls out to a person’s sense of discovering something new. The initial anticipation and excitement is often quickly followed by pleasurable surprise, and sometimes even by a yearning to learn more. Marketers can harness this and create just the desired user experience that helps companies draw in new customers and generate fresh new business. Pocket folders are the perfect tools to help your company accomplish this.
Discovery can be a strong motivational factor. It’s also one you can leverage by integrating into your marketing messages to create an irresistible lure to pull in your target audiences. The primary concern of any marketer would be to find out what questions and unmet needs target audiences may have. Imagine if your target audiences can discover the answers to their questions, or discover what it is they need. There is a subtle difference in the experience of discovery from that of having the facts listed down and pointed out to them. But this subtle distinction may make a world of difference that determines whether or not you make the sale.
Another benefit that people tend to take for granted is the surface area offered by pocket folders. While standard printed pages offer finite space within which you can communicate to the reader, pocket folders provide several extra dimensions which you can use to “fold” and “unfold” your marketing messages. This lets you present as much information as you think is necessary to communicate to your target audiences. You’re no longer confined to whatever space is available for printing; you can stuff more copy into the pocket to provide more details about your company and the solutions you offer your prospects and customers.
Pocket folder printing also lets you mix and match the content, letting you customize the information according to the needs of specific audiences. This lets you change your content on the fly without having to incur the cost and lead time of printing out a new set of marketing materials. Besides content, pocket folders also let you customize the physical materials themselves, allowing you to manipulate the end user experience on the physical or sensory level as well. You can insert virtually anything into a pocket, for as long as it fits, of course. Beyond product profiles, spec sheets, statistics testimonials, and other such information, you can also include video CDs, product samples and even free gifts. These are great opportunities for you to create a memorable presentation and improve audience recall.
To kick your marketing efforts to a whole new level, consider pocket folder printing. Not only do you get any advantages offered by printed marketing materials, but pocket folders also provide unique benefits peculiar to its format: it harnesses psychological motivation to entice your audiences, it offers more surface area for you to lay out your marketing message, and it lets you extend the user experience to include the senses.