Posts Tagged ‘brochure printing’
Wednesday, December 14th, 2011
Are you looking for unique marketing materials, which can take your business to a new level? In today’s tight economy, your company can’t afford to neglect its advertising efforts. Yet, determining which products or mediums you should use to get the word out to consumers, can be a difficult task. While you can air television ads if you wish, the cost to benefit ratio is often quite poor. Another choice is print ads in the newspaper, yet this is not a targeted approach. If you want to implement a campaign which is highly effective, consider commissioning a custom brochure printing instead. To help you discover the many benefits of such an approach, let’s examine this topic in more detail below.
How does a custom brochure stand above other options? With your company’s brochures in hand, you will often be giving them out face to face. This is vastly superior to anonymous and impersonal ads, where no human contact is involved. This allows you to make a much deeper impression, and can win you the new business which you are after! It also has the added benefit of giving potential customers a chance to ask you questions, which is not possible in other methods.
Using brochures to market your business has another attractive feature as well. It allows you to target good business prospects, rather than performing mass mailings to a diverse audience. You may be networking at trade shows and conventions, and your brochure will be on hand when you meet a quality contact. This affords you the opportunity to vet your potential clients, and your keep marketing costs low. How so? You won’t be sending out materials to uninterested parties, and your advertisements won’t end up in the trash!
However, you may be planning to order custom brochure printing, for a mailing campaign. It is also effective using this tactic as well, and boasts advantages over simple ads. It gives you a chance to highlight all of your company’s features at once, and can make a sale with no other tool needed. An excellent strategy is to mail your brochure to previous customers about a new service you offer, or to focus your mailing on your surrounding community. You can even use your new brochure printing to conduct a door to door sales campaign as well. This will give your sales staff something to give out, so the people they contact will have your business information always on hand.
At this point you may be sold on the idea, but might think your company doesn’t have a large enough budget. This is a common misconception, but now online firms have bridged the gap between big budget and affordable printing. Using automation, low overhead and large order volume to keep their prices low, they combine the best of both worlds! You can often simply upload your desired artwork or company logo, and they will handle the rest. They now offer many different brochure printing options, such as French fold, Half fold, Tri-fold, Z-fold and Double Parallel fold designs. Some online printing companies will also handle the mailing itself as well, giving you full service from start to finish.
So, if you’ve been searching for a cost-effective marketing technique, custom brochure printing is an excellent choice. With many advantages over other advertising options, it can propel your business forward in a powerful way. If your business has been sluggish of late, this tremendous tool could jump start your sales once again! So, why not order yours today and begin to see an increase in your bottom line?
Wednesday, December 14th, 2011
Online brochure printing can save you time, money and hassle. The secret is knowing how to create an online brochure that stands out from the crowd, yet is professional and inviting. Here are a few simple steps that may help you through the design process.
Step 1: Clarify Your Message:
What do you want to say? The average reader is now “web savvy,” which means you have only a few seconds to catch the reader’s attention with your front cover. Your goal is to attract the reader’s eye and motivate them to open the brochure. Once opened, you want your potential client to read your content. Ask yourself, “What does my customer want to read?” Don’t fill your flyer with personal background, your location and your expertise if that is not what the customer actually wants to know. Instead, use your space wisely. Fill it with timely tidbits that are easy to follow (use bullets)and call the reader to one clear action like, “Reserve Your Appointment Now! Call 666-6666.”
Step 2: Choose Your Look:
Online brochure printing allows you to use templates which can enhance your overall image. Play with a variety of templates along with your own logo and contact information. Don’t be locked into one particular look. Just because 3 fold brochures are available doesn’t mean you shouldn’t service your customers with a 2 sided rack card. Think about your message. How can you convey your message quickly and easily? Do you really need a full brochure when a postcard would do?
Step 3: The Paper’s The Thing
Potential customers will see your brochure and then they will feel your brochure. What experience do you want them to have when they feel your paper? Paper weight is a key ingredient in every successful brochure. Paper that is printed through a computer feels light and can lead a client to think “cheap.” Heavier or textured papers are unusual and thus stand out. The heavier or more elegant the paper, the more likely the client is to think, “expensive.”
You must decide what message you want to send. If you offer a high end service you may want your paper to scream “elegant.” However, if you offer a low cost service be careful not to scare people off with paper that seems overly expensive. Decide on your message, be clear on your audience and then choose your paper accordingly.
The last step in using online brochure printing involves volume. What type of volume should you order? Here are some simple questions to help clarify your decision.
- Will my brochure information become dated quickly? If you answer yes, order a small run each time.
- Will my information remain the same for years to come? If you answered yes, buy in volume and save money.
- Can I put some information (such as prices) on removable inserts? If most of your info will remain valid consider a large volume of brochures and a small volume of price sheet inserts.
Saturday, November 19th, 2011
In this age of internet, professional printing of a 4-color brochure will help you distinguish a “real” company and a “wannabe” company. If you want your company to be a set up ahead of your competitors you should find a company that will provide you with the excellent marketing materials. At PGprint online printing services you are guaranteed of getting your business on the first lane in the ever changing world of advertising as they will provide you with the best booklet printing, brochure printing, business flyers, pocket folders, letterhead printing, flyer printing and poster printing.
So why should use a brochure printing as your mode of advertising? Brochures will provide your customers with all the information about your products and at the same time introduce them to new products and services with a lasting impact. Additionally, that there are no better ways you can present your products or services to potential customers than with a glossy and full color brochure. With a full color brochure you will build your company’s image, promote an event, promote specific product and most importantly professionally show detailed product specification. Brochure come in different types of paper and color which all hold a different feeling. At PGprint all the paper used and the different color in use all portray or hold a different perspective of your company and invoke different feelings.
The paper used is professional chosen to create a very professional look and to send your message out loud and clear. A glossy paper produces very vibrant color as it has a shinny, coated surface on one or both side and is very ideal for producing a polished printout. When this paper is used in brochures, flyers and special presentations the end result will be a colorful image and crisp text equal to professional printing which has a positive effect to your company’s image and the potential clients can have a clear understanding of your products. Why struggle while you can personalize your brochure through a specialty brochure printing paper which is thicker, pre-scored and comes in different sizes and color.
Color is the major deal breaker when it comes to attracting traffic and capturing a customer’s focus on your site. A good color scheme is a necessity in deciding the type of emotions you want to invoke. At PGprint we use the color that march your industry, shades of blue is used to invoke a feeling of trust and stability, red invokes passion and energy, orange invokes happiness and confidence, yellow invokes wisdom and satisfaction, green invokes harmony, black invokes finality, brown invokes easiness, and violet portrays beauty and regal.
Considering that brochure printing from PGprints you are guaranteed of getting your brochure prints on time and at the same time saving money. Creating brochure printing design has never being easy with PGprint design services online. The only thing you need to do is to choose a brochure design template, upload a logo, text, and photo, then view designer’s screen while creating the design, and check your PDF before printing.
At PGprints value for money is offered for all you printing services. In addition, PGprint offers features like inventory, proofing, order tracking, document control, real-time order status and ordering. So what are you waiting for review and approve your PDF proof and place your order.
Thursday, November 17th, 2011
If you are looking for a strong marketing medium to let people know more about your business, there is nothing stronger than brochures. When created well, these brochures help to extensively promote your business. It creates a good impression about your business as it provides descriptions of all the products and services you have to offer.
Once prospective customers read this information, they may turn into actual customers and may end up referring your ware to their friends and family members. Moreover, today’s automation and web makes brochure printing possible at reasonable rates, and at twice the speed.
Many brochure printing services work online to offer brochures at competitive rates. In addition to this, they also customize brochures to ensure your brochure stands out from the rest. Customized brochures are so easy to print with these online printing services. You just have to upload your chosen artwork in a PDF, Tiff or any other file on the brochure printing services website, and place your order after choosing your preferred printing option.
While single brochures are the cheapest to print, brochures printed in various fold styles are more attractive to your customers. These fold brochures have an important part in laying your design for brochure printing as each type of fold gives a different feel to the brochure.
If you plan to mail your brochures to customers, you could try the typical letter-sized folds. These brochures are great for mailing and for displaying on racks. The common letter-sized fold brochures are the tri-fold brochures and z-fold brochures. The tri-fold ones are great for printing information as it is read while you unfold the brochure. However you can’t print large images, charts and maps in these types of brochures. Z fold brochures have 3 folding panels that fold as ‘Z’. Though they are intriguing to the customer, may not easily lay flat.
Unique Brochure Ideas
If you are looking for something even more unique that makes your brochure really stand out, and which you can still mail, you can use the double parallel fold brochures or french fold brochures. They are challenging to design, but are visually rather interesting. The double parallel fold brochures are folded into four panels where two are large and two are small ones. This brochure design is best if you plan to use a large graphic in your brochure; and moreover, it’s cheap as you print only on one side.
The French fold brochure folds like a homemade greeting card where you can either print on only one side, or print on a full page spread that opens all the way up. There are some more great unique brochures you can print; however these folds are not ideal for mailing or for placing in a rack.
One such brochure is the half fold brochure that folds in half once. This is the perfect design if you need space for your brochure print. The roll fold brochure is another, which looks important as it is closed using a ribbon or sealing wax.
All these types of brochures are printed using specific brochure printing methods and paper types, which should be discussed by your printer before printing. However with the most attractive and brightest colors, and these designs, your brochures will definitely help in the marketing of your business.
Monday, November 7th, 2011
For a small business to survive, marketing is of key importance. These business owners know competition is fierce, and they will have to heavily advertise their name out in the business world via business cards, flyers and brochures. Printing, however, has not historically shown empathy to the tight budget of a smaller company. That is, until PGprint came along. PGprint.com is giving these small budget companies the helping hand they need, providing industrial and commercial quality printing at a price the small business owner can afford.
Other companies that advertise affordable printing services might boast of low pricing, but it comes at a cost. Knowing the financial limitations of a small fish in a big pond, they compensate for the reduced pricing by preying on the budget vulnerabilities of a small business owner. Presentation in advertising means everything in making a first impression, but a budget printing company offers no variety to set the small company apart from the rest. Brochures are dull, lifeless and give the customer no selection in creating the perfect image to represent their business.
PGprint recognizes that when it comes to brochures, printing is not a one-size-fits-all situation. For a smaller business to thrive, it needs to provide marketing that suits all different types of customers, just like the bigger companies provide to attract new customers as well as existing customers. At prices that fit the smaller budget, a proprietor has a wide array of professional options to assist in designing the perfect brochure to portray the company’s message.
When selecting a brochure at PGprint.com, customers have options they could never afford with other companies, such as paper quality, ink options, sizes and folds. During the easy selection process, after the artwork is uploaded, a wide array of paper quality selections is presented. Customers can choose paper weight, quality, gloss, dull or uncoated finishes, to create the perfect marketing tool. They can then proceed to choose ink options such as color on front, back or both, if they so desire. High quality, commercial 4 color printing is standard, at no extra cost. They are also given a choice of six different folds. For a simpler brochure, choices include the Half Fold, Tri-Fold or Roll Fold. For a more striking impact, customers can choose to make a statement through styles such as the Z-Fold, Double Parallel Fold or French Fold brochures. Printing options also include various sizes and dimensions to choose from, which helps set the company’s image apart from its competitors. With such a wide selection of brochure design options at such a low cost, PGprint is allowing small businesses to compete with the bigger guns.
Aside from the wide array of options available when designing brochures, printing with PGprint offers something that cannot be found in any other printing company available – hand in hand customer service. From the very start, customers feel the warmth of a company that treats them as important individuals. Sometimes the online world can leave a business owner feeling like just a number, but that never occurs at PGprint.com. The brochure design process is extremely simple, laid out in a step-by-step order that is quick and thorough, including a video tutorial. Templates are provided to ensure perfect brochures every time. Printing assistance is available through live chat or phone support, whenever it is needed. They even list a wide selection of resources via links to provide immediate tips in creating the perfect brochure. All a small business owner needs to do is upload the artwork and PGprint.com will walk him or her through a few easy steps to ensure production of the perfect brochure. When it comes to brochures, printing with PGprint gives small business owners the chance they deserve, to compete in the business world, with affordable pricing and customer service that cannot be found in any other printing company.
Friday, October 28th, 2011
If you have a small business, you probably have been trying to think of ways to expand and have more people know about your company. Small businesses are often very hard to promote because you have yet to build your company’s name up yet and this is often the tough task that many entrepreneurs have overcome. Though many people will seek the internet or media to market, it seems like business owners have overlooked the benefits of a simple brochure.
Why Brochure Printing?
Though it might be sad that many business owners ignore the benefits of brochure printing, this is actually where you will be able to gain an edge on your competitors. Most business owners see it as too much effort and they feel like it won’t bring amazing results. The fact that it is too much effort has definitely made us want to provide small business owners the chance to create beautiful brochures without having to go through the hassles of actually creating them. We will be able to design and customize a brochure that will look very professional. These brochures will be created with your customers in mind and you will not find another company that will provide quick service with amazing results.
Will Brochure Printing Bring Results?
This might be the main question that many business owners will want to know. The truth is, brochures will represent your company and if it is done professionally, you will realize that your company will start to grow. Unlike business cards, brochure printing will be able to give your potential customers all the details that they need without having to contact anyone. This is very convenient for the customer and at the same time a very good way to help spread what your company has to offer.
Ideas For Brochure Printing
Though it might seem like commonsense to have the basic services on the brochure, you might also want to add several features that other businesses never really implement. If you have something to offer, let’s say free airplane tickets or a free services for your company, you could create a sort of contest or raffle on your brochure. You will be able to add several online links and if your company has a Facebook page, you direct them to your page in order for them to participate in your contest. This is a great way to grab a person’s attention and at the same time they will inevitably have to look through the rest of the brochure in order to read about the contest. This will then be able to also boost your social media marketing plans and your business will ultimately begin to grow.
A serious business owner will know that you must invest in your company for it to properly grow. Though it is a fact that you must spend, it does not necessarily mean that you have to pay thousands of dollars. We provide the fastest and most efficient brochure printing services and it is not a surprise that we are one of the most trusted in the commercial printing industry.
Wednesday, October 26th, 2011
Brochures are a form of printed documents that reflects a business in front of its customers. Brochures printing can be done in full color on the front as well as the back. The most popular brochure printing configuration is Tri-fold with 8.5″ x 11″. A full colored brochure printing on a high quality recycled paper can prove to be eco-friendly as well as cost effective method to attract potential clients.
If you want to promote your business, service or product among people through inexpensive methods then brochure printing is the best option. There are number of online printing services that allow you to download free brochures. Most of them also provide the facility to edit brochure templates according to your choices and then print and mail them to your location.
Promo codes or offer coupons are also offered by some companies on certain design templates and these offers allows you to get discounts on your next brochure printing project. There are number of ways you can take up the brochure printing process:
Color printing options and size is the first thing that should be decided when you thinking of brochure printing. 8.5 x 11 is considered to be an ideal size with full-colored printing on the front as well as the back. Some online printing services provide pricing and also allow you to enter the different specifications of the brochure such as sides you want to print, quantity. You can see the different costs associated with the printing sides and the quantity. To find out the brochure printing cost, you can use the calculator available on these websites.
Distribution channel and the audience is the next thing to be considered when choosing a brochure. By doing so, you can decide the content as well as the design of the brochure. Since brochures are designed to seek attention so the best way is to use easy to read layout, vibrant colors, attractive design and sharp colored pictures.
The most important components of the brochure are design, content and brochure printing. So, before finalizing a design, it is recommended that you gather all the required content. Most printing services will give you a sample electronic brochure before commencing actual brochure printing.
Make sure that you decide the purpose of the brochure before developing the content. Is the brochure for educational, sales or informational purposes? or whether it needs to be mailed or not. You can easily develop the content if you have an aim in your mind.
The content should generate interest in the mind of the reader. For this purpose, make sure that it builds confidence in the product that you offer. It should reflect the culture of your business in the mind of the reader.
After the content and the design have been decided, the next step is to choose the brochure template. A good example of brochure template has perfect margin between the edge of paper and text.
Make sure that the brochure template can be placed in the background layer of the graphic design software and you are able to create the design on top of that template. After that, the template can be deleted from the background. And then visit a popular printing service company’s website such as pbprint.com and choose from the various options available for brochure printing. Make sure that you get the discount before checking out if you have a coupon code or promo code.
Brochure printing is done is various forms such as offset printing, color printing and digital printing. Offset printing takes the maximum time but it is also the best one. Richer, drenched and fuller colors are used in case of color printing. For fast and clear brochures, digital printing is recommended. This method of printing is the fastest one and you can get the brochures the very same day you ordered for them.
You can choose from different types of folds available for brochures. These folds include Half Fold, Roll Fold, Double Parallel Fold, French Fold and Tri-Fold. Other features offered by brochure printing services Company are mailing services and 100# full gloss. Other features included in brochure printing are choice of paper, quick turnaround times and customer service. You can also upload your own designs or you can use the online brochure design templates.
Wednesday, October 26th, 2011
Flyer printing and distribution are among the easiest and most cost-effective methods for companies to market their products and services. For many businesses, flyer or brochure printing can provide the opportunity to give potential clients information about their products and services, particularly during events or in busy locations.
A professionally printed brochure or flyer can lend credibility to a business, save time, and support a company’s other marketing initiatives.
Before sending off the flyers to the printer, make sure that the designs themselves are properly prepared to minimize printing time and production costs. Here are a few things to keep in mind when preparing flyers or brochures for printing:
Know the target market and the purpose of the flyer. Who are the people targeted by the company, and what message is the company trying to convey? General information of a topic has a different approach from one that proposes a solution to a problem. Understanding the audience, and the purpose for the brochure can help designers prepare the appropriate information to help readers better understand the company’s products and services.
Know the limitations of flyer printing. Get a template from the brochure printing company and follow it. The dimensions, folds and trimming capabilities of the printer determine the foundation of the information sheet. Everything else, such as font size, color schemes and the like can follow.
Less is more. A flyer with small, barely readable text and filled to the brim with information will not make clients want to pick it up. Keep the design and text simple and engaging.
Follow the template of the printer. Placing elements past the bleed lines may undermine the overall look of the flyer and brochure. This can result in design problems such as missing text or misplaced graphics and visual elements.
Once everything is print-ready, it is time to send the flyer for printing.
Tuesday, October 25th, 2011
Brochures are the show windows for the subject matter that needs to be communicated to potential customers. Therefore they also need “window dressing” and like any shop, especially those dealing in home needs or fashion accessories, needs to speak or better call out to the passersby to come and take a closer look. The whole aim of the meticulous planning, layout designs, selection of color schemes, leafing through the whole album to pick the most appropriate photographs and so on in all these should culminate into your prospects making a beeline for the brochure and once taken possession of, read and preserve it for taking another look, rather than throwing it away as junk.
Making an inanimate printed paper “speak” to the prospects is what magic the brochure is expected to effect on the prospects (intending buyer, customer or client) and you the brochure designer is that magician whose onus it is to make the magic happen. There are some basic parameters which need to be studied in detail and the design frozen before the task of composing can begin. Some of the basic parameters that need consideration prima facie are:
- 1. What is the purpose of the brochure? Is it for an organized ad campaign, a book release, for normal sales pitch, for admission program to an educational institution or for information about an event or product etc?
- 2. What is the average profile of the niche or target audience? Is the brochure meant to be distributed among students, housewives, general public, academics, professionals or potential buyers of luxury goods etc?
- 3. How is the brochure intended to be distributed? Is it going to be handed over by the front office, by a sales person after some interaction with the prospect, mailed, handed over as part of meeting/seminar/admission folder, during an exhibition or on demand by the prospects?
- 4. Is it meant to create some feedback or direct measurable response for the recipient population? Is there a means to assess the effectiveness of the brochure either immediately or in the near future?
These are questions each often providing multiple answers. Based on these inputs and subsequent interaction with the clients on whose behalf the brochure is being printed, you can now address the following details that need to go into the brochure printing piece. At times all the answers may not be available and that too in not so much details as the clients may not always be willing to pass on the information to you, especially if it is a hush- hush product release or high budget ad campaign. Answers that you need as the brochure designer include, but may not be restricted to:
- 1. What is the content in text form and how much space is it going to take?
- 2. What is the prioritization of the text and what order should they appear? What are their relative weightings so that font type, size and color can be decided?
- 3. How many photographs are there for inclusion and what is their relative precedence in terms of sizes and order of appearance?
- 4. In case there are photographs of persons how should they appear; simple, with border, framed or highlighted?
- 5. Are there any catchy captions the client feels as must include or do you have the freedom to design your own?
Once the above design parameters are known you can start working on a draft, first in black & white (leaving blank space for photos) for finishing the text, checking for errors if any, judge on the fonts and satisfy your self that the output is as planned or even better. Often, last minute additions or corrections to the text are insisted upon by the client and the placements may need readjustments. The total space with the fonts as accepted will dictate the folding pattern, if it is more than a single page.
Not withstanding the type of folding selected, the front page or the face carries maximum impact, which will direct by whispering in the ear of the recipient to open it and see in detail. In order to get this effect, the face should have the visual impact and carry enough pointers to lead the way inside. Color selection, contrasts, use of techniques in rendering the pictures, relative placement of matter on the face, all of them contribute to this whisper effect. The cover should be pleasing to the eyes, not very catchy and certainly not glaring, nudge the curiosity of the prospect and should emphasize what needs to be punched in before the prospect opens or turn the page. All these combination will depend on the answers to the two sets of questions above. Generally speaking avoid bright red, dark green or deep magenta on the face and if these are part of the clients colors, their logo etc, use them in a very subtle way, because research studies have shown that these colors tend to make people turn away while shades of yellow, orange, blue have the effect of riveting their attention.
At time it is difficult to convince the client, who often insists on knowing everything, especially when the designs come from advertisement professionals. Strange are the ways of the human mind!!
Thursday, October 20th, 2011
Whether you have developed a new product or a new service, or whether you are already a well-known brand name within your market, there is no doubting that you will appreciate that having the best product or service isn’t, of itself, enough to be successful in business today. You will need to identify your market and go to it.
So, how do you introduce this product/service to the market? The cost-effectiveness of brochure printing cannot be understated. With today’s technology and the ability to print in full color with full bleed for maximum impact, there really is no option but to include brochure printing in your marketing budget. Maximizing the impact of the dollar in that marketing budget, though, is imperative. With brochures, there is much to be considered in order to obtain an end product which is an effective marketing tool.
One of the first things which needs to be considered is the product/service which you are marketing. With the variety of brochure options available, there will be one which works particularly well for your product. Consideration of the way the brochure will be distributed is also important at an early stage. Whether you will be mailing your brochure, handing it out at trade shows, or simply having it accessible for customers at the site of purchase, will impact on the type of brochure which will work best for you. Once you have decided from the range of options available – roll fold, tri fold, french fold, half fold or double parallel fold – you will know how much space that brochure style provides in which to convey information on your product.
Get Your Message Across with a Brochure!
The aim of any brochure is to convey a business message clearly. Your message will need words. And those words will need emphasis. Emphasis can be added with the use of various lettering and font styles and sizes. And these need to be in the right proportion to the type of brochure you are using. Online brochure printing services are an excellent way to assess the visual impact and will guide you to avoid an overly cluttered or sparsely inadequate brochure. Remember, the cost of printing brochures is the same whether they are successful marketing tools or not.
Content of your brochure is most important. It must be accurate and representative of your product. It must address the needs of your prospective purchaser and it must convince.
There is, however, one thing that your brochure design must successfully do before all else. Your brochure must catch the eye of the prospects. And, in written media, this is possibly only with effective design and use of color. The valuable information in your brochure will be wasted if the prospects are not enticed to pick up the brochure and read it. The design and color must therefore appeal to the purchaser – it must be eye-catching.
The best content and design for brochures will be that which firstly stands out in the marketplace through the use of color. Pick up some of your competitor’s written marketing tools and assess them from a purchaser’s point of view. Are they eye-catching? Is their design interesting enough for you to believe that the content will be of interest as well? In this fast-paced world, it is true now more than ever that first impressions are lasting impressions. The content and design of your brochures, by exposing colors, must make such an impression that the prospective purchaser will pick it up. And, in particular, if your brochure is among a rack of brochures at a trade show, for example, the design must have stand-out qualities that will make it if not the only brochure chosen, certainly one of a handful.
The use of color when preparing for printing brochures cannot be underestimated. A brochure may be your product’s first introduction to the market. It is, if you like, your product’s ambassador to the market. Its #1 representative. If it is dull and boring, chances are that the prospective purchaser will presume that your product is also dull and boring. Color has been used through the decades by nature and by man to attract and repel. It is logical, therefore, that the use of color must be respected if it is to be used to maximum advantage when printing brochures. Remember, it will cost you the same amount of your marketing budget to print ineffective brochures as it will to print effective brochures.