Many small business enterprises these days understand the importance of online marketing, search engine optimization has become much more effective and companies spend a great deal of money competing with each other to increase their web presence. This is great if your an online retailer of specialist products, you can be much more visible to an international audience. It’s not so great however, if you are a Pizza delivery company that delivers within a few square miles, or a plumbing firm which operates within one county.
It’s important for such firms not to neglect local advertising, as it will provide much better focused leads from the specific area in question. For such firms, a potential customer from the local area of operations is much more valuable than a random web hit.
A good way to reach local customers through marketing is the printing of slips, however slips can sometimes be thrown away without even being viewed if they are deposited in mailboxes. You might find it much more beneficial to display your printed advertisement in a more prominent position. This is where door hanger marketing is a good idea. When the home-owner returns your advertisement is displayed in a prominent position that will guarantee at least one viewing, the home-owner can then make the decision whether they require your services or not. If the home-owner may require your services, either straight away or at some point in the future, then you will have a very valuable advertisement if the door hanger contains your contact details.
The problem is, for a small business enterprise with a very limited advertising budget, door hanger marketing may prove cost prohibitive. This is when it’s a good time to look for a specialist printing firm that has an automated process that can tell you the cost upfront. By automated process I mean a firm that has set-up the printing process in such a way that they can print from a design you have made on a PDF file (or another form of ready to print media). There is at least one firm that I was able to find which have very reasonable costs. After a quick look on their website I was able to find printing options and a price. For just $852.57 they could reproduce my own design for door hanger marketing in 4/4 Color front and back in 10,000 units. If you have a look at more traditional printing companies on the web you will see how good that is in comparison. That’s over 10,000 high quality prints for potential customers for less than $900!
This printing company is able to offer this price because they print from your design, having a design made for you by another, more conventional printing company is often very expensive. Within one afternoon I was able to follow a tutorial on how to use an open source vector graphics program and I became competent in it’s use after a couple of days, it really is not hard and the potential benefits of having 10,000 leads is more than worth the effort. Door hanger marketing is highly recommended as a slightly unconventional yet very effective form of local marketing.