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Author Archive
Wednesday, March 28th, 2012
While online printing services have greatly simplified the process of producing marketing materials, companies still need to take note of important elements to ensure the printability of their design. Ensuring printability allows them to have their materials produced at the soonest time possible, and make the most out of the printing services.
There are three elements that directly affect the printability of a design:
Typography. Proper typography not just ensures readability, but also plays a part in capturing the attention of readers. Readability results from the dynamic interaction of typefaces, size, text alignment, tracking, and other text properties. It’s also always a good idea to keep things simple by avoiding clutter in order to best convey your message.
Color scheme. One of the basic rules of color selection for printed materials is to choose the company colors to provide familiarity to their readers. Another option is to choose colors according to the mood you wish to convey. For example, red is an excellent choice for expressing passion and energy. Regardless of color scheme you have chosen, it is important that colors will blend well together and not strain the eyes once printed.
Layout. The layout will depend on your intended final output. What can be laid out in a flyer may turn out differently when printed on a poster. This is why it’s always best to have a specific layout for each type of printed material. Companies working with online printing services also need to include specifications regarding trim marks, trimmed page size, bleed, and margins to make sure the print comes out as they intended.
Some printers offer the services of professional designers to make sure all the bases are covered. Enlisting a printing company that also offers design services can help companies accurately and quickly bring their visions to life.
Tags: online printing, online printing company, online printing services
Posted in Design, Marketing, Resources | No Comments »
Tuesday, March 27th, 2012
The Internet has made printing marketing materials such as booklets a lot easier. While online booklet printing transactions can be completed quickly, you need pay close attention to certain elements in order to get satisfying results:
Paper choices. Paper stock is an important element in booklet creation since this provides both a visual and tactile experience to the reader. Coated stock and uncoated stock are two general categories of paper stock, which can be further broken down into other categories. Coated paper stock is available in gloss, matte, dull, silk, and satin finishes. On the other hand, uncoated stock is available in felt, linen, laid, and vellum finishes.
An online booklet printing service provider should offer a wide range of paper stock to suit your specific needs. For instance, if you want to emphasize the images in your booklet, coated stock paper with a gloss finish would be an excellent choice.
Sizes. While you can print booklets in practically any size you want, marketers typically use two main sizes: 5.5″ x 8.5″ and 8.5″ x 11″. The size you choose will depend on the purpose of your booklet and where you plan to distribute it. The smaller size is ideal for booklets meant to feature only text or to be stacked somewhere for people to pick up. On the other hand, the bigger size is a better option if you plan to include photos or distribute the booklets in stores. Your printer should be able to provide templates in the size that meets your needs.
Binding options. Saddle stitch and coil bind are two common binding options that online booklet printing services offer. Saddle stitching is a binding style that works best for booklets with few pages. Coil binding allows for 360 degree rotation, and is better suited for thicker booklets. Check if your service provider has the option that best suits your project.
With the right combination of printing elements, you can create effective marketing materials.
Tags: booklet printing, booklet printing services, online booklet printing, printing booklets
Posted in Marketing, Resources | No Comments »
Thursday, September 8th, 2011
Let’s say someone walks into your fine business establishment and wants something to take with them to pass along to friends. A business card is nice, but rather impersonal; however, a colorful brochure highlighting what makes your business special is something else entirely. A brochure is informative, and depending on how much you want it to be, it can be creative as well. These are the little snippets of information you leave at your reception desk or cashier’s station, letting everyone know what you’re all about in a couple of pages or less. They’re very helpful in getting the message out about your business and act as an aid when people make referrals. Where you get your brochures printed is equally important, because depending on where you go, brochure printing can cost quite a bit.
Types of Brochures for your business!
There are different types of brochures to print, but the most common are the half-fold brochure and the tri-fold brochure. The names indicated how the brochure folds out—into two or three pages set horizontally. These brochure types are the most common made in brochure printing, due to their simple design and cost-effectiveness. The half-fold brochure folds out like a book and makes it easy to read quickly. Oftentimes, the most pertinent information is placed on the front and back, with the details left to the inside of the brochure.
Tri-fold brochures offer diversity
Tri-fold brochures are also popular at brochure printing companies. These brochures have an additional flap that folds outward, creating a three-page look side-by-side. The arrangement is similar to half-fold brochures with one unique difference. The third page gives a business an additional space to highlight key products or services. They’re very popular with restaurants, since they often use this third page to discuss specialty desserts. The third page is the second one to fold out, so the thought is that businesses want to “treat” the reader with something special on the third fold-out page.
Whichever brochure style you choose for your business, brochure printing services can help you get the most for your money. When it comes to making your business stand out from your competitors, a colorful, informative brochure is one of the easiest ways to do that. They’re easy to keep at the front, and they can be filled with useful information–like how your business is different from the rest on the inside and a map with directions to your business on the back. A brochure is relatively inexpensive marketing that could pay off big for your business in the long term.
Tags: brochure printing, half-fold brochure printing, tri fold brochure printing
Posted in Uncategorized | No Comments »
Tuesday, August 30th, 2011
With PGprint’s online brochure printing services, you can create simple and direct marketing materials that get your message across effectively. Communicate your brand in the way you see fit with our variety of options, from paper stock, to sizes, and even folds.
Whatever your needs are, we help you convey your message visibly with our quality custom brochures. Our printing services allow you to create full-color brochures using 100# gloss text in Roll fold, Tri-fold, Z-fold, French fold, Half fold, or Double Parallel fold formats. We can even help you mail your brochures through us here at PGprint!
As one of the premier online brochure printing companies on the Web, PGprint provides you with a quick and simple way to order customized, full-color, and professional brochures. Our printing services are a cost-effective solution to your marketing needs, allowing you to benefit from excellent, quality products at affordable prices.
Tags: brochure printing, brochure printing companies, brochures printing, online brochure printing
Posted in Uncategorized | No Comments »
Monday, August 29th, 2011
Make your message stand out in unique marketing materials with PGprint’s online bookmark printing services. As a leader in custom bookmark printing, we provide you with custom sizes, a variety of paper choices, and other options to make sure you get exactly what you need.
Our custom printing services for bookmarks are among the best in the industry. The marketing options and possible designs you can come up with are endless with the custom services we offer. Print bookmarks with Single Sided Color (4/0), Single Side Color and Single Side Black (4/1) or Double Sided Color (4/4) and take advantage of the full bleed option at no extra cost.
Our personalized bookmark printing services enable you effectively convey your brand. With so many people who’ll use a bookmark at some point, you can tap a wider audience by getting your company name and message out there through quality products courtesy of PGprint’s online bookmark printing services.
Tags: bookmark printing, custom bookmark printing, online bookmark printing, personalized bookmark printing
Posted in Uncategorized | No Comments »
Sunday, August 28th, 2011
PGprint’s professional online booklet printing services provide you with highly effective marketing tools that enable you to make a lasting impact on readers and get you the results you’re aiming for. Because we specialize in custom booklet printing, we are able to tailor your marketing materials according to your exact specifications.
With personalized booklet printing, you can create unique marketing materials that effectively communicate your message and brand and provide essential information about your products and services. Our printing services feature full color and full bleed, and you can choose from a wide selection of paper and different binding options! With our fast turnaround, you can hand out your booklets at the soonest time possible.
Trust that our custom booklet printing services will help you get the results you’re aiming for. Set yourself apart from the competition. Take advantage of our affordable, high quality online booklet printing, and get the most value for your money.
Tags: booklet printing, custom booklet printing, online booklet printing, personalized booklet printing
Posted in Uncategorized | No Comments »
Saturday, August 27th, 2011
Let us help you project a more professional image with well-crafted, custom appointment cards. Our printing services here at PGprint provide you with a wide selection of paper choices and custom sizes in order to create personalized appointment cards that meet your specifications.
Choose from Single Sided Color (4/0), Single Side Color and Single Side Black (4/1) or Double Sided Color (4/4). We also offer full bleed at no extra cost!
Appointment cards are some of the first marketing materials people will see. You can easily make a great first impression with professionally made personalized appointment cards designed specifically to convey your brand and message.
Make a lasting impression on clients and business partners with custom appointment cards. Printing services by PGprint offer you high quality at affordable prices and quick turnaround, providing the most value for your money. And because we accommodate transactions online, our appointment card printing services are all the more convenient for you. Simply upload your design and we’ll take care of the rest.
Tags: appointment cards printing, custom appointment cards, online appointment card printing, personalized appointment cards
Posted in Uncategorized | No Comments »
Friday, August 26th, 2011
At PGprint, we aim to help you get a step ahead of the competition through our professional and affordable online printing services. Through creative advertising, you can easily set yourself apart and draw in your clientele.
As an online printing company with nearly 30 years of experience in business printing, we can design and print a wide range of marketing materials for all our customers. We also offer wholesale printing services to suit your larger needs.
We can print a variety of marketing materials, including booklets, brochures, flyers, letterheads, pocket folders, and posters. We ensure that our prints are not just affordable, but also correct and on time.
With the help of the Internet and the latest technology, we are able to provide a web-to-print storefront, ensuring that our online printing services grant you speed and efficiency. When you need an online printing company that provides value for your money, trust PGprint.
Tags: business printing, online printing company, online printing services, wholesale printing services
Posted in Uncategorized | No Comments »
Friday, May 13th, 2011
There are so many different ways to advertise your tourist oriented business that you need to make use of every one of them if you want to be a success. One of the more popular ones has been around for decades and that is the simple rack card. You will find that as long as your rack cards printing quality is good and you put them in the right place, they are going to bring you plenty of business.
Quality rack cards printing means finding a printing service that uses top quality card stock and full bleed printing to produce bright, colorful and sharp rack cards for you. In most cases these cards are going to be the first impression new customers are going to have of your business and PGprint wants to be the company you choose by providing professional quality printing services at wholesale prices.
Tags: rack cards printing
Posted in Marketing | No Comments »
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