Archive for October, 2011
Monday, October 24th, 2011
Your business card tells the recipient a lot about both you and your business, and no one wants to give the wrong impression with low quality business cards. The design and print quality of your business card is as important as the information it provides, so choosing the right print company to produce your cards is vital. Instill confidence and trust in your present clients and your prospective clients with a card that speaks volumes about you and your business.
PGprint is your online printing solution for top quality, effective business cards that are a true reflection of you and your business. Because PGprint is an online print company, they do not have the costs incurred by local print shops and therefore are able to provide a full range of high quality print services at extremely competitive prices, both for small and medium businesses, and also for local print shops asked to fulfill larger orders than they have the resources to handle.
When it comes to business cards, both paper and print quality matter. Often the quality of the card ’speaks’ to a business card recipient. As the fingers sense the quality of an expensive-feeling card it gives the perception of trustworthiness and exemplary reputation. PGprint offers a full range of quality papers and card, with an option for every requirement ranging from lighthearted, fun cards to more serious, formal cards. If this is your first order of business cards and you don’t really know where to start when it comes to paper and print options, PGprint’s website has the answers you need to choose the right card the first time.
There is an art to creating and producing great business cards, and Pgprint.com understand that well, so right on the heels of paper quality is PGprint’s specialty beautiful, bright, crisp color printing for your business cards. Just upload your design to your computer and let PGprint do the rest. Before you know it you will have your order of sharp, premium business cards in your hand, and can get to work on marketing you and your business in style.
For small local print shops, PGprint can help you keep your local customers happy with the ability to fulfill that order that is more than your resources can handle. Forward the design onto PGprint and let them use their state of the art automated system to provide your clients with stunning business cards at a fraction of the cost of print shops and services. Once word gets around that you are able to provide this second to none service, your customer base and reputation as the go-to print service provider will grow. PGprint have the ability to provide quick, efficient, quality print for not only business cards, but a huge range of print and paper products including but not limited to flyers, door hangers, letterhead, CD/DVD printing, and so much more. In fact no matter what you and/or your customers require, PGprint can provide it.
Friday, October 21st, 2011
Starting your own business is a very good idea. It allows you freedom, both with your time and financial. If the business becomes successful it may earn you a great deal of money, much more than you could ever expect working a salaried job.
Along with the risk, one of the major downsides though is having to strive to get providers to meet your needs in low volume. Often manufacturers and printers are geared towards larger business needs and because of set up costs it may not even be profitable for them to produce items and services at an affordable volume for small business.
This can be frustrating, as a small business you can have all the skills in the world. You may be able to design a perfect PDF on a vector graphics program but if you don’t have the equipment to print or the finances to get your designs made you are effectively priced out of the market.
This is where PGprint comes in. They are very much geared towards offering services to small businesses to allow them to compete with the larger corporations on a level playing field. With small businesses, offline marketing is often neglected because it’s too expensive for a small firm. As a result they have to rely almost completely on online marketing strategies, which thanks to thousands of SEO firms is becoming increasingly more congested and expensive to produce effective results.
Buck slips printing is a great way to get to your customers to let them know what services you provide. PGprint can offer 10,000 buck slips printed with a 4/0 color front for an affordable price. That is outstanding value for money, being able to reach 10,000 customers for such a low price is unheard of before.
They offer a variety of paper for your buck slips. Which can include a dull or gloss finish, cover coated or cover under coated on one side or both in dull or gloss and they can produce buck slips printing in hard plastic.
As for color that’s totally up to you as printing is done in full color with no bleed, whatever you design on your vector graphics software is what you get back (once it has been checked over by PGprint’s staff). For a calming non-busy effect white with green is a great choice of color. For a more classy sleek design black often looks great. All you need to do is submit your design by uploading it to the website.
As well as buck slips printing they offer a variety of other services such as business cards, calendars, brochures, tickets vinyl banners and just about anything else you can think of. The possibilities are endless. They can provide inexpensive solutions for both low volume and high volume clients because of the way they have automated the process whilst maintaining quality.
To see the quality of the printing they will also send you a free sample so you can see for yourself how good the finished product actually is.
Friday, October 21st, 2011
At PGprint, we try to make it easier for our customers, giving you more time to spend on design and marketing, and less time on print production. That is why we have set up an online brochure printing system that helps you get through the printing process quicker. We recognize that our customers spend many long hours generating the perfect artwork and layout for brochures, so we want to make the printing part be as effortless as possible.
Just send us an email with your original artwork or upload it to our FTP site. If your printing instructions are not clear, we will always contact you first to clarify before we begin. We work in all graphic formats including PDF, JPG, TIFF, EPS, PNG, word processing software, or whatever brochure format you choose.
To assist our customers, we have created more than 50 templates for brochures that can be downloaded and used either at the start of the design process, or at the end to tweak it so that your artwork will print properly. Using the templates eliminates the need for countless test-prints to ensure that your artwork is visible and properly placed on the page.
To reduce printing costs, PGprint has created standard size templates for brochures including the half fold layout, tri-fold, z-fold, French fold and roll fold. You can choose from 8.5″ x 11″ paper for all brochure styles up until 25.5″ x 11″ for the french fold, the choice is yours. Just make sure that you download both the inside and the outside template for the particular style of brochure to ensure the folds are properly placed.
Each template can be downloaded in PDF format, then inserted into your design program as an underlay. The templates graphically show the page layout, margins, bleed area, trim placement and folding line placement. We have also included a brief instructional video that illustrates how to download the tri-fold PDF template, insert it into Adobe InDesign, and then use it as an underlay to set up guidelines for margins, printable areas and fold lines.
If you choose to use the template, there is no longer a need to set up a brochure from scratch, or to wonder if your PDF will print properly. The templates simplify the process and take out all of the guess-work, saving you time and money.
If you want a custom sized brochure, just send us your original artwork and contact us to discuss it. We will work with you to customize it to your satisfaction. We will make suggestions for how you can achieve the results that you want, and how you can print your project in the more cost-effective way possible.
We can also help you to select the type of paper, thickness, color and texture that will be the perfect choice for your brochure. Our online brochure printing system is designed to help you achieve your goals. We are committed to helping you reach your audience in the most creative, innovative and affordable way possible.
Thursday, October 20th, 2011
Bookmark printing services can be a great way to get your message to your target audience. Since bookmarks are larger than business card and smaller than brochures they are the perfect size to bring attention to your company. Add colorful graphics or helpful tips for your customers to make sure that they are kept and not just tossed like so many other advertising mediums are. They are an excellent way of keeping your name and number right at their fingertips.
Let’s say you are someone who runs a business out of your home selling kitchenware. Business cards get tossed and lost all the time. But a bookmark that has helpful hints like about measuring conversions for cooking would be something that every cook would find helpful. Your bookmark can be right in their cookbook. You might even find that people would want a few of them so they can pass them to their children who are just starting out cooking or to neighbors because they are useful. They have information everyone can use.
Pediatricians might find it helpful to print the basics of the BRAT diet for parents who have young children. All parents have had the awful experience of dealing with a child in the throes of nausea. Printing out the BRAT diet (Bananas, Rice, Applesauce and Toast) along with other tips for dealing with a sick child can be a great way to educate parents and cut down on the panic calls from parents trying to soothe a nauseated toddler.
Schools and teachers may find them to be a great way to give out with important school dates on them or have them printed with a congratulatory message as a reward for students who have done something worthy of praise.
Tutors may find that they are the perfect way to advertise. Print some study tips on them with your name and number to call if extra help is needed. If you have a business that markets to schoolchildren and their parents then a colorful bookmark can be the perfect freebie to ask teachers or librarians to pass on to their students. Students love getting little prizes such as bookmarks.
Churches can use them to print useful or favorite bible verses along with the times of weekly services to give out to parishioners or to give out to prospective parishioners to welcome them to your church. Social groups can use them to print out a list members phone numbers on so that everyone has each other’s numbers or print out the date of the monthly meeting for the next year so that everyone can plan accordingly. Brides may find them a great wedding keepsake for guest or a unique way to ask people to “save the date”
As you can see the possibilities are endless with bookmark printing services. Just consider what your business is and what message or information would be most useful to your prospective clients. Pick some catchy graphics or your logo along with a color that stands out and you have the perfect way to market yourself. Most public libraries would be happy to take some of your bookmarks to put out for their readers to choose from.
Bookmarks can be an innovative choice when choosing an advertising medium. They can bring you to the attention of prospective clients and help ensure that when they need your services, that they call you first.
Thursday, October 20th, 2011
Whether you have developed a new product or a new service, or whether you are already a well-known brand name within your market, there is no doubting that you will appreciate that having the best product or service isn’t, of itself, enough to be successful in business today. You will need to identify your market and go to it.
So, how do you introduce this product/service to the market? The cost-effectiveness of brochure printing cannot be understated. With today’s technology and the ability to print in full color with full bleed for maximum impact, there really is no option but to include brochure printing in your marketing budget. Maximizing the impact of the dollar in that marketing budget, though, is imperative. With brochures, there is much to be considered in order to obtain an end product which is an effective marketing tool.
One of the first things which needs to be considered is the product/service which you are marketing. With the variety of brochure options available, there will be one which works particularly well for your product. Consideration of the way the brochure will be distributed is also important at an early stage. Whether you will be mailing your brochure, handing it out at trade shows, or simply having it accessible for customers at the site of purchase, will impact on the type of brochure which will work best for you. Once you have decided from the range of options available – roll fold, tri fold, french fold, half fold or double parallel fold – you will know how much space that brochure style provides in which to convey information on your product.
Get Your Message Across with a Brochure!
The aim of any brochure is to convey a business message clearly. Your message will need words. And those words will need emphasis. Emphasis can be added with the use of various lettering and font styles and sizes. And these need to be in the right proportion to the type of brochure you are using. Online brochure printing services are an excellent way to assess the visual impact and will guide you to avoid an overly cluttered or sparsely inadequate brochure. Remember, the cost of printing brochures is the same whether they are successful marketing tools or not.
Content of your brochure is most important. It must be accurate and representative of your product. It must address the needs of your prospective purchaser and it must convince.
There is, however, one thing that your brochure design must successfully do before all else. Your brochure must catch the eye of the prospects. And, in written media, this is possibly only with effective design and use of color. The valuable information in your brochure will be wasted if the prospects are not enticed to pick up the brochure and read it. The design and color must therefore appeal to the purchaser – it must be eye-catching.
The best content and design for brochures will be that which firstly stands out in the marketplace through the use of color. Pick up some of your competitor’s written marketing tools and assess them from a purchaser’s point of view. Are they eye-catching? Is their design interesting enough for you to believe that the content will be of interest as well? In this fast-paced world, it is true now more than ever that first impressions are lasting impressions. The content and design of your brochures, by exposing colors, must make such an impression that the prospective purchaser will pick it up. And, in particular, if your brochure is among a rack of brochures at a trade show, for example, the design must have stand-out qualities that will make it if not the only brochure chosen, certainly one of a handful.
The use of color when preparing for printing brochures cannot be underestimated. A brochure may be your product’s first introduction to the market. It is, if you like, your product’s ambassador to the market. Its #1 representative. If it is dull and boring, chances are that the prospective purchaser will presume that your product is also dull and boring. Color has been used through the decades by nature and by man to attract and repel. It is logical, therefore, that the use of color must be respected if it is to be used to maximum advantage when printing brochures. Remember, it will cost you the same amount of your marketing budget to print ineffective brochures as it will to print effective brochures.
Tuesday, October 18th, 2011
Postcard design is a no easy task. The design itself is the lifeline of your postcard and so it can either make-or-break the deal. When done right, it allows your postcard printing campaign to easily convince potential individual customers even with the convenience of mass marketing.
A few of the most important concerns on making your postcard design are highlighted as follows;
1. Postcard design rule #1: Grab Attention, Spark Interest, and Create Action
Postcards are primarily promotional materials, and so for it to promote it must first be able to arouse the viewer’s interest to finish the entire ad. This can be effectively done by making the postcard elements interact with one another. The graphics, being the element most likely looked at first, should effectively spark interest in the audience to divert their attention to the caption. The caption should then lead the viewer to other parts of the ad then finally to the offer details. Randomness will make viewers easily lose interest, that’s why creating a flow will most likely lead to viewer action.
Making the elements successfully interactí is the trickiest part of postcard design. Here you must create proper attention-grabbing headlines then make it blend fluidly with the background. Use an appropriate font then contrast it with shapes and lines while keeping the weight evenly distributed. Finally, imagine yourself being the viewer and feel your ad. Remember that the ad must first sell to you before it can even sell to others.
2. Align the colors to your purpose
Color combinations and themes are crucial in creating the right postcard atmosphere. Bright color combinations using the colors yellow, orange, and red are generally attention grabbers, they are best used to accompany striking messages. Pale color combinations on the other hand are effective on formal and elegant designs. Using your company trademark colors also helps in building the company’s reputation.
Moreover, proper color schemes effectively give life to the postcard as it stimulates the viewer’s senses. The use of the right color scheme primarily depends on the offer itself. Bright colors are effective for food as they stimulate excitement. Cool colors like green are best for health products, blue for water related offers, pink for being feminine, violet for luxury, and black for that exquisite professional look.
Also watch for proper color shadings. These shadings are not only pleasing to the eyes but also indicate important messages; certain shades of blue infer dependability, shades of green evokes a pleasant outdoor feel, and shades of yellow may infer life. In design, creativity is your only limit, and so you must make sure that you try every possible color input.
3. Maintain the right visual balance
It is always a must to keep it simple and clean. An over-designed postcard isn’t really pleasing to the eye and will most likely be left unread. Always design with blank space as your best friend. Keeping it outright and simple will effectively catch attention and give viewers that nice friendly feel.
Blank space is also used to distribute weight evenly throughout the design. Do not stuff too much content on any single area around the card. Be consistent, stick to your design plus avoid too much detail.
4. Keep the content short
Effective postcard content should function like a mini-skirt. It should be long enough to cover the subject matter yet short enough to keep things interesting. The content should also successfully bring out a strong overall positive character. Use unique words to describe your offer and point out its benefits. Also avoid using too much testimonials as main attraction points as they can possibly infer the “too good to be true” attitude over your viewers. Costumer testimonials and positive comments should only be used to strengthen your offer’s claims.
The content layout should also be optimized to blend fluidly with the design. Avoid long detailed paragraphs. Aside from the headline, make use of sub-headings and bullet points. Keep the word count per sentence at minimum. Make the most out of the limited space.
5. Establish brand identity
The postcard should also successfully define how your product stands out from competition. Instead of bluntly stating its features, focus on your offer’s advantages, and give the audience that superior feeling. The viewers should be left with a clear concept of the brand’s identity and the firm’s competency after viewing the ad. Remember that postcard printing is not only a matter of convincing for sales, it also is a means of establishing a positive brand recognition and market presence.
Tuesday, October 18th, 2011
Booklets are an excellent medium for promoting businesses and educating clients or potential customers about services. But they can also have so many other purposes. Creating and printing booklets is easier and more affordable than ever before. That means they are more available to everyone to use for whatever purposes that they have in mind.
Think about what a great keepsake for a family reunion. Not only will you be able to print up the family tree but you can embellish the family history with great stories and pictures that tell the real story of all of the people that make your family so great. It’s the perfect way to make sure that everyone has copies of those priceless one of a kind pictures of ancestors. Interview your elderly family members to make sure to capture their memories of how their lives were growing up way back when.
Schools can use booklets as as a way to give each student a handbook or even make a small yearbook for a class that is so much more affordable than traditional yearbooks. Students can get together and contribute their stories, poems, artwork or even recipes to create a a collaborative effort that can be sold as a fundraiser and a keepsake. The fact that they are smaller than a book makes them more affordable and easier to sell than a full size book. What student wouldn’t like to see their name in print?
They can be a great fundraiser for churches and nonprofit charities too. Have your members contribute their favorite recipes to create a recipe booklets that are sure to be a bestsellers for for years to come. Add in favorite cooking tips and memories and anecdotes to make it an especially cherished keepsake. Since booklets are smaller than a traditional book, print different versions each featuring something different such as desserts, home cooking, family favorites or even recipes that kids can make.
Getting married? What better keepsake for your guests than the story of how you came to be married than a booklet that tells the story of your lives and how you came to meet. By adding pictures of your family members you will be able to create a great keepsake that also helps people know who is who as your families join together.
You can also make a booklet to commemorate you parents as they celebrate an anniversary milestone. Any couple who has stood the test of decades of life together deserves a party and a booklet to commemorate them. Don’t forget to interview them and record their memories and words of wisdom. This can be a cherished keepsake that will be passed on to many generations and will become a precious heirloom one day.
The affordability of booklets along with the user friendly templates bring them into the reach of anyone who has a great idea or story that they would like to publish and distribute. Personalized booklet printing is more affordable than ever before, so when it comes to authoring your own booklets, the only limit is your imagination.
Tuesday, October 18th, 2011
Add more personality and fun to your message with folded cards. As with other cards, you can personalize a folded card for specific occasions but you get to enjoy broader options to show your creative side by having more space for your message and custom images. You are more confident that your card will stand out from the rest of the bunch that are usually being received by your friends, family, and clients.
The folded card is the choice of many people because of its ability to retain its shape compared to a flat card. It can provide different surface areas to communicate a message and design. With its multiple panels, telling a story is much more complete using vivid photos, graphical illustrations, and text.
The key characteristic of a folded card is its straight and crisp fold. This is to ensure that it can stand upright when displayed. It is as important as the time and effort that has been put into designing the card.
Thus, it is best to check the service of an online printing company which is known to produce professional looking and high quality folded cards. They can print it using your preferred paper texture to incorporate a unique feel. You have full control on how your card would look like because you are given the option to customize the size based on the occasion or your purpose. You just need to upload your artwork using their print-ready template as a guide and they would take care of the rest. The ordering process is fast, flexible, and cost effective.
Printed folded cards can be used in a variety of ways:
1. Business Card
This is a perfect visual representation of your corporate image. You have more space to expound on your company profile, add more contact details such as your social media links or a location map of your office, and include other notes to attract your clients.
Have you considered a folded business card to be your mini brochure? Some companies do. With the offer of discount coupon or free gift included in the card in exchange for product feedback, prospects tend to keep the business card longer.
2. Survey Card
It is commonly used by restaurants to gather feedback from their clients with regards to their dining experience.
3. Holiday Card
You can send your warmest holiday cheer at that special time of the year with an adorable holiday card. You can design your folded card to feature your recent family photo to show your friends and colleagues how well you are in the new year. With a fun design and personalized message, your print folded card is more fabulous than your average store bought holiday card. It is something that would not be lost in the holiday shuffle.
4. Greeting Card
By tradition, a folded greeting card is sent to express friendship, love, and other emotions. They come in different styles and usually packaged with an envelope.
5. Invitation Card
You can kick off the perfect party with a festive theme in a folded invitation card. Your friends would be more excited to attend if they will receive an invitation card that sets the right tone for your party.
6. Thank You Card
A folded card is usually sent to formally express gratitude to your guests for attending a special event in your life.
7. Place Card and Holder
It is a good table topper to organize your guests in an event. A folded card can stand upright to promptly guide them on what table they would need to sit in. It is also a good introduction to foster new friendships amongst your guests.
8. Note Card
It creates some privacy to your personal notes compared to using a flat card. You can send a simple “Hello” and reconnect with another person with a style that is all you.
Folded cards allow your true personality to stand out no matter what the occasion is.