Archive for October, 2011
Monday, October 31st, 2011
When you’re a small business starting out one of the most economical ways to get people to notice your store is to produce a flyer and distribute it in the neighborhood nearby. Sure this may sound a bit old-fashioned but one of the reasons why you still get flyers in your mailbox, is because they work. Certain flyers will work better than others of course, but that’s usually just dependent on how well designed they are. Here are some tips for designing and distributing effective marketing flyers for your small business.
Color your world. It almost goes without saying, but color flyers are the way to go because without color, your flyer will easily get lost in other promotional material and if seen at all, might be considered “cheap” looking to your potential customers and give the wrong kind of first impression. In this digital age, there’s a lot of visual noise to compete with so you want to look professional, vibrant, and use your company’s logo and branding to be present a professional image.
The flyer should stick to one main special offer. Keep things simple with your offer and use little, if any paragraph structure at all. You don’t want people to have to read your flyer for too long to figure out what it’s all about. remember they will probably be ruffling through other material at the same time.
Present a call to action in the flyer. Don’t be shy about this. Tell your potential customer to come into your store, or phone the store to take advantage of the offer. If you’re doing online flyer printing, then be sure to check that the flyer is telling the reader what to do. Your major objective here is presenting your potential client with a yes or no answer. Ambiguity is a killer of conversions, so you want to choose language that negates that as much as possible.
Do not use an image or photo at the top of the flyer. The top 20% to 25% of your flyer should be a bold headline that leads into information about your offer. For example, a local dog grooming business might put out a flyer with the headline “Bring your dog in this Saturday for our outdoor dog shampoo charity party”. Then you can divide the lower two thirds of the flyer into pictures that would probably include a dog getting a shampoo, a picture of your storefront (and perhaps one of the owners), and then some details about when the event is taking place and what charity to raising money for. You should also have a footer at the bottom of the flyer with address and phone number details.
Always try and use your logo in printed material. This can be in one of the corners, overlaid on top of one of the pictures, or integrated into one of the border areas that includes highlighted information. Also try and choose complementary colors of your logo and/or store front and theme. If you have a website you should also consider that theme as well and provide a link in the flyer.
Fortunately, PGprint.com offers online flyer printing so that when you do decide to do a promotion, you will have full color flyers delivered to your door as soon as the next day and for much less than a local printing company.
Monday, October 31st, 2011
I know you may be thinking greeting cards are kind of outdated in today’s business world. I mean when was the last time that you actually saw a greeting card at work? Maybe the odd birthday party or so, but greeting cards are almost exclusively used for your home life with family and relatives.
As a manager or supervisor, you might want to reconsider using greeting cards in your workplace for the very reason that people just won’t expect it. They won’t be expecting it because first of all we live in an electronic world flooded with e-mails and social media banter. Secondly, let’s face it, it’s been a rough few years economically for everybody. So going out of your way to actually sitting down and sending somebody a complimentary message using a greeting card will not only set you a part from other managers and other companies, it will actually by-pass the noisy digital media that your staff is faced with day in and day out.
People don’t remember e-mails anymore. Once read, they’re generally trashed because that’s the way e-mail works, and that’s simply the way people have to manage digital clutter. But if you walk by people’s offices, check their cork boards or to-do lists, even on their fridges at home, you’re bound to find a greeting card there of some sort. It’s been psychologically proven that employees become significantly more motivated when they’re working on projects they love, and for people that respect them and inspire them. Think about how far a simple greeting card would go in making one of your employees feel more important. You could actually start this as one of regular practices because being known for handing out such greeting cards – even with the shortest of notes inside, will go a long way to you being a more respected and admired manager as well.
Here is some even better news. At PGprint.com we can actually make this really easy for you because we have bulk pricing on quantities as low as 50 color printed greeting cards that you can actually design yourself, using our online software. You can choose from a wide variety of paper choices and greeting card sizes, and then choose from standard graphics, photos or logos and images that you upload from your desktop. And don’t worry because our online software makes this as easy as sending an e-mail. However, if you do have any challenges at all, our staff is available online to help you with your order.
Now you can order greeting cards from PGprint for certain holidays or occasions, or use some great photos collected around your workplace perhaps and create a thank you greeting card to send notes of appreciation to selected employees. Not only do we guarantee our product and prices on all of our printing, but we can also guarantee that your staff will really appreciate the extra time and effort you spent on doing this very simple, but effective gesture. So effective are greeting cards in the office, that we have found a lot of people will actually take them home and show their spouses. Talk about good will for small change.
We’ve been in business for 30 years now and would love to have you stop by our website at PGprint.com for your next greeting card order.
Friday, October 28th, 2011
If you have a small business, you probably have been trying to think of ways to expand and have more people know about your company. Small businesses are often very hard to promote because you have yet to build your company’s name up yet and this is often the tough task that many entrepreneurs have overcome. Though many people will seek the internet or media to market, it seems like business owners have overlooked the benefits of a simple brochure.
Why Brochure Printing?
Though it might be sad that many business owners ignore the benefits of brochure printing, this is actually where you will be able to gain an edge on your competitors. Most business owners see it as too much effort and they feel like it won’t bring amazing results. The fact that it is too much effort has definitely made us want to provide small business owners the chance to create beautiful brochures without having to go through the hassles of actually creating them. We will be able to design and customize a brochure that will look very professional. These brochures will be created with your customers in mind and you will not find another company that will provide quick service with amazing results.
Will Brochure Printing Bring Results?
This might be the main question that many business owners will want to know. The truth is, brochures will represent your company and if it is done professionally, you will realize that your company will start to grow. Unlike business cards, brochure printing will be able to give your potential customers all the details that they need without having to contact anyone. This is very convenient for the customer and at the same time a very good way to help spread what your company has to offer.
Ideas For Brochure Printing
Though it might seem like commonsense to have the basic services on the brochure, you might also want to add several features that other businesses never really implement. If you have something to offer, let’s say free airplane tickets or a free services for your company, you could create a sort of contest or raffle on your brochure. You will be able to add several online links and if your company has a Facebook page, you direct them to your page in order for them to participate in your contest. This is a great way to grab a person’s attention and at the same time they will inevitably have to look through the rest of the brochure in order to read about the contest. This will then be able to also boost your social media marketing plans and your business will ultimately begin to grow.
A serious business owner will know that you must invest in your company for it to properly grow. Though it is a fact that you must spend, it does not necessarily mean that you have to pay thousands of dollars. We provide the fastest and most efficient brochure printing services and it is not a surprise that we are one of the most trusted in the commercial printing industry.
Friday, October 28th, 2011
If you are just starting out, trying to build your company from the ground up, you may be looking for ways to grow. One of the best approaches is to invest money in advertising, yet your burgeoning business may not be able to support a large expenditure in this area. Yet, how can your business move forward without the new customers that advertising will provide? It can be a difficult challenge to overcome, but there is a solution. Business cards are inexpensive, yet effective tools when used correctly. Where can you take your card printing business to ensure the best result?
No matter how good your business plan or how savvy your approach, a poorly printed business card can create a unfavorable impression that will be tough to overcome. Don’t put yourself at a deficit – choose a high quality card printing service which will make your business shine. Who can accomplish this, yet keep your budget intact? PGprint offers high quality business cards at a price you can afford. Take advantage of their innovative automation and bulk order processing, which allows them to offer the lowest prices around. Your business contacts and potential customers will never know that you aren’t a powerful and established firm. You’ll be able to create a look that will convey quality, upload it to PGprint’s site and they will deliver your new marketing tool faster than you thought possible.
Once you receive your outstanding new business cards, you may be wondering how you can utilize them most effectively? After all, nearly every businessman has a card of their own. You’ve already set yourself apart with quality Card printing, but more is needed. The key here is to take an approach that no one else is using. This will set you apart from the crowd, and place you in a niche where you have little competition. For a fledgling company, this is critical to success.
First, you will need to determine your market audience. If your firm markets to professionals, then go to where these workers are. Head down to the business district of your nearest good-sized city during lunch hour. This is where the card printing you commissioned will pay for itself hundreds of times over in only one afternoon. Pick a high rise and begin greeting business people as they exit the building on their way out for lunch. While you may be reluctant to do so at first, you will soon realize the power of this approach. You will be able to present your business or service to literally hundreds of people in a single hour. All it takes is one good lead or contact to make your time worthwhile. Also, not only will you have the power of numbers on your side, you will also be talking to only high quality prospects. The only other way to get a hundred targeted professionals together in one place to listen to your pitch would be to hold a convention or seminar. The cost to do so can easily run into the thousands of dollars, yet you can get the same results just from the intelligent use of your inexpensive business cards!
So, don’t delay the growth of your business any longer. Collaborate with PGprint for an unrivaled business card printing experience, and use your new tools in ways the competition won’t think of to get ahead!
Wednesday, October 26th, 2011
With the current tough economy, you may be searching for ways to make your business stand out. You may have tried a variety of marketing techniques, but none have produced the results which you desire. With today’s world of impersonal communication, whether it be over the airwaves, the phone or the internet, consumers are hardened to many common advertising mediums. Yet, what other option do you have? The good news is, you can turn to custom door hangers for your next sales campaign, and boost your figures to the level you wish to attain. An excellent partner in this endeavor is PGPrint, as they will take care of all your needs and more. However, you may still be on the fence when it comes to using this approach. Here are some of the benefits that having your own door hangers printed up will provide.
Benefit #1: The Personal Touch
First, custom door hangers take your business or service right to the door of your potential customers. Rather than a widely broadcast message that is cold and impersonal, you will have a friendly offer delivered right to consumers’ homes. This can create a favorable impression from the beginning, and make people more inclined to listen to what you have to say.
Benefit #2: An Economical Approach
Advertising can be a costly undertaking, and the risk to reward can be unappealing. Yet, by using inexpensive custom door hangers, you can afford to take that chance! You will pay a fraction of the cost compared with other marketing methods, and by using PGPrint you will save even more.
Benefit #3: Unmatched Quality
For all the savings you will pocket, the product you distribute will never look tacky or cheap. Using the best quality inks and high grade paper, PGPrint will represent your service with the professionalism you demand.
Benefit #4: Create a Buzz
This is especially effective in smaller, close-knit communities and neighborhoods. With traditional ads, people view them separately in the comfort of their own home. They rarely discuss them with their neighbors and friends. Yet, by using your own custom door hangers, you can change all that! When everyone on the block receives your ad, people can’t help but talk about it over the back fence. This can create a buzz that your company will reap the benefit from.
Benefit #5: Cutting-Edge Technology
Streamline your advertising approach, by using PGPrint for your needs. Simply upload your campaign straight to their site, and they will take care of the rest. This means you can accomplish big budget results on a small firm bankroll. Boasting the lowest prices in the industry due to bulk orders and state of the art automation, PGPrint’s technology will benefit your bottom line.
Benefit #6: Open the Door
Door to door sales is the most personal form of advertising left in the modern age. Many people are grateful for the time you take with them, and it has one of the highest conversion rates in the industry. Yet, your sales force may be hampered by those hundreds of empty homes they visit each day. How would you like to present your product to twice the number of people, in the same amount of time? Utilize a beautifully crafted custom door hanger, and you can do just that!
Unlike any other advertising product you can select, custom door hangers will provide you with a high quality, polished sales delivery system that is both persuasive and personal. So, why not join forces with PGPrint today, and start hitting your company’s sales goals by tomorrow?
Wednesday, October 26th, 2011
Brochures are a form of printed documents that reflects a business in front of its customers. Brochures printing can be done in full color on the front as well as the back. The most popular brochure printing configuration is Tri-fold with 8.5″ x 11″. A full colored brochure printing on a high quality recycled paper can prove to be eco-friendly as well as cost effective method to attract potential clients.
If you want to promote your business, service or product among people through inexpensive methods then brochure printing is the best option. There are number of online printing services that allow you to download free brochures. Most of them also provide the facility to edit brochure templates according to your choices and then print and mail them to your location.
Promo codes or offer coupons are also offered by some companies on certain design templates and these offers allows you to get discounts on your next brochure printing project. There are number of ways you can take up the brochure printing process:
Color printing options and size is the first thing that should be decided when you thinking of brochure printing. 8.5 x 11 is considered to be an ideal size with full-colored printing on the front as well as the back. Some online printing services provide pricing and also allow you to enter the different specifications of the brochure such as sides you want to print, quantity. You can see the different costs associated with the printing sides and the quantity. To find out the brochure printing cost, you can use the calculator available on these websites.
Distribution channel and the audience is the next thing to be considered when choosing a brochure. By doing so, you can decide the content as well as the design of the brochure. Since brochures are designed to seek attention so the best way is to use easy to read layout, vibrant colors, attractive design and sharp colored pictures.
The most important components of the brochure are design, content and brochure printing. So, before finalizing a design, it is recommended that you gather all the required content. Most printing services will give you a sample electronic brochure before commencing actual brochure printing.
Make sure that you decide the purpose of the brochure before developing the content. Is the brochure for educational, sales or informational purposes? or whether it needs to be mailed or not. You can easily develop the content if you have an aim in your mind.
The content should generate interest in the mind of the reader. For this purpose, make sure that it builds confidence in the product that you offer. It should reflect the culture of your business in the mind of the reader.
After the content and the design have been decided, the next step is to choose the brochure template. A good example of brochure template has perfect margin between the edge of paper and text.
Make sure that the brochure template can be placed in the background layer of the graphic design software and you are able to create the design on top of that template. After that, the template can be deleted from the background. And then visit a popular printing service company’s website such as pbprint.com and choose from the various options available for brochure printing. Make sure that you get the discount before checking out if you have a coupon code or promo code.
Brochure printing is done is various forms such as offset printing, color printing and digital printing. Offset printing takes the maximum time but it is also the best one. Richer, drenched and fuller colors are used in case of color printing. For fast and clear brochures, digital printing is recommended. This method of printing is the fastest one and you can get the brochures the very same day you ordered for them.
You can choose from different types of folds available for brochures. These folds include Half Fold, Roll Fold, Double Parallel Fold, French Fold and Tri-Fold. Other features offered by brochure printing services Company are mailing services and 100# full gloss. Other features included in brochure printing are choice of paper, quick turnaround times and customer service. You can also upload your own designs or you can use the online brochure design templates.
Wednesday, October 26th, 2011
Flyer printing and distribution are among the easiest and most cost-effective methods for companies to market their products and services. For many businesses, flyer or brochure printing can provide the opportunity to give potential clients information about their products and services, particularly during events or in busy locations.
A professionally printed brochure or flyer can lend credibility to a business, save time, and support a company’s other marketing initiatives.
Before sending off the flyers to the printer, make sure that the designs themselves are properly prepared to minimize printing time and production costs. Here are a few things to keep in mind when preparing flyers or brochures for printing:
Know the target market and the purpose of the flyer. Who are the people targeted by the company, and what message is the company trying to convey? General information of a topic has a different approach from one that proposes a solution to a problem. Understanding the audience, and the purpose for the brochure can help designers prepare the appropriate information to help readers better understand the company’s products and services.
Know the limitations of flyer printing. Get a template from the brochure printing company and follow it. The dimensions, folds and trimming capabilities of the printer determine the foundation of the information sheet. Everything else, such as font size, color schemes and the like can follow.
Less is more. A flyer with small, barely readable text and filled to the brim with information will not make clients want to pick it up. Keep the design and text simple and engaging.
Follow the template of the printer. Placing elements past the bleed lines may undermine the overall look of the flyer and brochure. This can result in design problems such as missing text or misplaced graphics and visual elements.
Once everything is print-ready, it is time to send the flyer for printing.
Tuesday, October 25th, 2011
Creating and marketing your own CD/DVDs has never been easier or more accessible. More companies and organizations are discovering that producing their own CD/DVDs is a great alternative to traditional storage and distribution of information and can be used as marketing or advertising promotional items. Musicians have long been creating their own music CDs but now companies are discovering that CD/DVDs are also useful for promotional purposes or publishing information such as employee handbooks, while schools are making DVD yearbooks and recording plays and graduations. They are innovative promotional or fundraising items that are becoming more popular each year.
Our custom CD/DVD printing services are a great finishing touch to package your CD/DVDs. Your CD/DVDs can hold a wealth of information for you to share but people won’t know much about the content of your CD/DVDs until they play them. Custom covers, sleeves, inserts or booklets can help you to make that first great impression that makes someone want to play the CD/DVD to see more.
Our custom CD/DVD sleeve and inserts are available in a great variety of options and prices. A custom designed sleeve printed with the company logo, introductory information or a summary of contents can be perfect for companies or organizations who have simple needs and a budget to meet. Those who require sturdier packing will find that printed CD/DVD trays are a great option. If you are looking to dress up a jewel case, then custom inserts for jewel cases are a perfect choice.
CD/DVD insert booklets are available as well. Custom booklet inserts can help to give more information about the contents of your CD/DVD, give directions for use or provide credit for those who created or starred the CD/DVD. Musicians often use insert booklets to their CD printed with lyrics to the songs but you don’t have to be a rock star to create a booklet insert for your CD/DVDs.
Our CD/DVD cover printing will stand out with the vibrant colors with full color and full bleed. Glossy text will ensure that your logo and text shines. Upload your custom graphics or artwork so they can be featured prominently to advertise your company, organization or products. Our free tutorials make creating your own packaging a breeze. For those who don’t have a logo or are intimidated by the thought of creating your masterpiece, we have all the help you need. You will be pleased to find that we provide an abundance of templates, stock photographs and a library of font styles to help you create the perfect look for your product. Our in-house design staff is there to help you along the way when you get stuck or need direction on where to go next.
Our company is proud to bring you the benefits of having your own print shop at prices that fit any budget. Our employees are available to help you assistance and ideas to help bring your ideas to life. Our automation makes our products affordable while our staff provides a personal touch to help you. Our full spectrum of printing services are available at prices that make them within the reach of anyone. Deciding what you or your company needs to print is your business; bringing those ideas to life in full color is ours.
Tuesday, October 25th, 2011
Brochures are the show windows for the subject matter that needs to be communicated to potential customers. Therefore they also need “window dressing” and like any shop, especially those dealing in home needs or fashion accessories, needs to speak or better call out to the passersby to come and take a closer look. The whole aim of the meticulous planning, layout designs, selection of color schemes, leafing through the whole album to pick the most appropriate photographs and so on in all these should culminate into your prospects making a beeline for the brochure and once taken possession of, read and preserve it for taking another look, rather than throwing it away as junk.
Making an inanimate printed paper “speak” to the prospects is what magic the brochure is expected to effect on the prospects (intending buyer, customer or client) and you the brochure designer is that magician whose onus it is to make the magic happen. There are some basic parameters which need to be studied in detail and the design frozen before the task of composing can begin. Some of the basic parameters that need consideration prima facie are:
- 1. What is the purpose of the brochure? Is it for an organized ad campaign, a book release, for normal sales pitch, for admission program to an educational institution or for information about an event or product etc?
- 2. What is the average profile of the niche or target audience? Is the brochure meant to be distributed among students, housewives, general public, academics, professionals or potential buyers of luxury goods etc?
- 3. How is the brochure intended to be distributed? Is it going to be handed over by the front office, by a sales person after some interaction with the prospect, mailed, handed over as part of meeting/seminar/admission folder, during an exhibition or on demand by the prospects?
- 4. Is it meant to create some feedback or direct measurable response for the recipient population? Is there a means to assess the effectiveness of the brochure either immediately or in the near future?
These are questions each often providing multiple answers. Based on these inputs and subsequent interaction with the clients on whose behalf the brochure is being printed, you can now address the following details that need to go into the brochure printing piece. At times all the answers may not be available and that too in not so much details as the clients may not always be willing to pass on the information to you, especially if it is a hush- hush product release or high budget ad campaign. Answers that you need as the brochure designer include, but may not be restricted to:
- 1. What is the content in text form and how much space is it going to take?
- 2. What is the prioritization of the text and what order should they appear? What are their relative weightings so that font type, size and color can be decided?
- 3. How many photographs are there for inclusion and what is their relative precedence in terms of sizes and order of appearance?
- 4. In case there are photographs of persons how should they appear; simple, with border, framed or highlighted?
- 5. Are there any catchy captions the client feels as must include or do you have the freedom to design your own?
Once the above design parameters are known you can start working on a draft, first in black & white (leaving blank space for photos) for finishing the text, checking for errors if any, judge on the fonts and satisfy your self that the output is as planned or even better. Often, last minute additions or corrections to the text are insisted upon by the client and the placements may need readjustments. The total space with the fonts as accepted will dictate the folding pattern, if it is more than a single page.
Not withstanding the type of folding selected, the front page or the face carries maximum impact, which will direct by whispering in the ear of the recipient to open it and see in detail. In order to get this effect, the face should have the visual impact and carry enough pointers to lead the way inside. Color selection, contrasts, use of techniques in rendering the pictures, relative placement of matter on the face, all of them contribute to this whisper effect. The cover should be pleasing to the eyes, not very catchy and certainly not glaring, nudge the curiosity of the prospect and should emphasize what needs to be punched in before the prospect opens or turn the page. All these combination will depend on the answers to the two sets of questions above. Generally speaking avoid bright red, dark green or deep magenta on the face and if these are part of the clients colors, their logo etc, use them in a very subtle way, because research studies have shown that these colors tend to make people turn away while shades of yellow, orange, blue have the effect of riveting their attention.
At time it is difficult to convince the client, who often insists on knowing everything, especially when the designs come from advertisement professionals. Strange are the ways of the human mind!!
Monday, October 24th, 2011
Door hangers are known to make a strong first impression on not only potential customers, but for clients your business might already have. You will have to make sure that your door hanger catches the attention, but will also hold the attention. Door hangers that don’t stand out might just end up in the junk mail pile.
Color is key, if you are not using eye catching colors, or color schemes your business door hanger will not stand out. Typically you will want to utilize your companies colors, but try to choose brighter hues, and stay clear of neutral colors. Keep browns,black, white and grays for borders. Fonts can be contrasting colors, or within the same color family as the dominate color. This will allow your message to stand out while still being pleasing to the eye. Using different fonts can also help your hanger really stand out, however you will want to stay clear of any that are difficult to read and keep the sizing in line with the size of your hanger so that words fit properly.
The type of paper used is almost as important as the design itself. You will need a paper that can hold up to not only weather especially if your business is located in a weather intense area. Using coatings to waterproof or prevent fading from the suns UV rays can help your hanger last. Sometimes the feel of the paper alone, coated or not, will make your hanger stand out and above the rest. Customers respond best to the senses, and with hangers you are limited to sight and feeling only. However, this shouldn’t stop a business from utilizing this form of advertising in order to reach customers.
Your hanger can be as simple as stating your location and who you are, or you may design a hanger that is functional too. These types of hangers can be used over and over again by your customers, inside their homes. This will likely leave a favorable impression on them for your company. Do Not Disturb signs are the most common door hangers that will be used in customer homes. If, for example, your business is nursery furniture, you could send out to your customers “Baby is Sleeping” hangers.
If your business is a restaurant you could put some of your tops selling dishes, or coupons for your customers to use. This could entice new customers to try your products, and keep your customers returning. Coupons can be a large advantage for bringing in new customer base. People enjoy a good deal, and even if the savings is minimal, it can be the turning point for developing a new client. Coupons can typically be used in every industry, so it is not just limited to food services.
Door hangers are an excellent way to spread your business name, announce new coupons, sales, or even just a way to say thank you to your customers. It’s a form of advertising that isn’t invasive and is usually welcome by customers, new and returning, as it adds a bit of personal touch that many still crave. However, personal touch is hardly found within today’s business of advertising, and many times this will leave smaller businesses overlooked in favorite of the larger types.