Let’s say someone walks into your fine business establishment and wants something to take with them to pass along to friends. A business card is nice, but rather impersonal; however, a colorful brochure highlighting what makes your business special is something else entirely. A brochure is informative, and depending on how much you want it to be, it can be creative as well. These are the little snippets of information you leave at your reception desk or cashier’s station, letting everyone know what you’re all about in a couple of pages or less. They’re very helpful in getting the message out about your business and act as an aid when people make referrals. Where you get your brochures printed is equally important, because depending on where you go, brochure printing can cost quite a bit.
Types of Brochures for your business!
There are different types of brochures to print, but the most common are the half-fold brochure and the tri-fold brochure. The names indicated how the brochure folds out—into two or three pages set horizontally. These brochure types are the most common made in brochure printing, due to their simple design and cost-effectiveness. The half-fold brochure folds out like a book and makes it easy to read quickly. Oftentimes, the most pertinent information is placed on the front and back, with the details left to the inside of the brochure.
Tri-fold brochures offer diversity
Tri-fold brochures are also popular at brochure printing companies. These brochures have an additional flap that folds outward, creating a three-page look side-by-side. The arrangement is similar to half-fold brochures with one unique difference. The third page gives a business an additional space to highlight key products or services. They’re very popular with restaurants, since they often use this third page to discuss specialty desserts. The third page is the second one to fold out, so the thought is that businesses want to “treat” the reader with something special on the third fold-out page.
Whichever brochure style you choose for your business, brochure printing services can help you get the most for your money. When it comes to making your business stand out from your competitors, a colorful, informative brochure is one of the easiest ways to do that. They’re easy to keep at the front, and they can be filled with useful information–like how your business is different from the rest on the inside and a map with directions to your business on the back. A brochure is relatively inexpensive marketing that could pay off big for your business in the long term.
